The Super Bowl is one of the most-watched programs on television, and if you really want to get your name out there, then you would buy a 30-second commercial spot during the big game. While the Super Bowl may be the only reason that sports fans clamber around the TV, the commercials also happen to be a big thing as well. It turns out that RIM will be airing a BlackBerry 10 ad during the Super Bowl to promote the new platform.
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RIM to air first-ever Super Bowl ad for BlackBerry 10
Facebook to roll out video ads by summer 2013
Facebook is slated to introduce video advertisements in its users' news feeds during the first half of next year, meaning we should see them by summer. This information comes from a report by Ad Age, which says that this is the latest in the social network's attempts to score "TV dollars" by drawing in industry advertisers. The executives responsible for providing the information don't know all the details, they say, but what they do know gives us a decent peek into what's being discussed behind Facebook's doors.
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Instagram co-founder responds to user outrage
If you felt a disturbance in the force earlier today, it was probably the Internet losing its collective cool over Instagram's new Terms of Service, which go into effect on January 16, 2013. We picked apart the new Terms in the latest installment of SlashGear 101, and while there are a few questionable Terms you'll be agreeing to, the major sticking point with users comes in an entry that outlines what Instagram can do with the photos you take. In short, by signing these new Terms of Service, you're giving Instagram permission "a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service."
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Facebook may buy Microsoft’s Atlas ad platform
It's no secret that Facebook wants to expand its advertising prowess, but according to anonymous sources, Facebook is currently in talks with Microsoft to purchase their Atlas advertisement platform. If true, and if they do end up making a deal, it would put Facebook one step closer to launching an ad network that could rival Google's AdSense.
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Samung’s iPhone-mocking ad named most viral tech ad of 2012
As December begins, the year starts coming to a close, and with that comes the "best of 2012" awards for pretty much everything. Video tracking service Visible Measures has rounded up the most popular tech ads of 2012, and surprisingly, Apple isn't in the top five. Even more surprising, is that Samsung owns three out of the top five spots on the list -- the number one ad being Samsung's iPhone-mocking commercial that touts "the next best thing is already here."
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Microsoft takes on trolls with new Internet Explorer advertisement
In a new advertisement focused on Internet Explorer, Microsoft addresses the elephant in the room, which is that the company's web browser hasn't been up to snuff in recent years, but Microsoft is slowly changing that by introducing new features that appeal to those who use competitors like Firefox or Chrome. Specifically, the add features a persistant internet troll who bashes Internet Explorer, but eventually comes around to accept that it's getting better.
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Apple airs two new iPhone 5 commercials
Today, Apple posted up two new iPhone 5 commercials on their YouTube account. One is titled "Orchestra" and the other is called "Turkey." Obviously, we knew they would release a Thanksgiving-themed ad, so we're not too surprised here. However, the two advertisements focus on smaller features of the iPhone 5 and iOS 6 -- Photo Stream and the ambient noise sensor.
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AdTrap purports to block all ads for $120
Opinions on ads are often polarized, with some users hardly noticing all but the most annoying of adverts, while others go to great lengths to block them altogether. For those who fall into the second category, the AdTrap might sound like a godsend. This small box, priced at $120, supposedly blocks all the advertisements you might encounter while surfing the web.
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Microsoft Surface ad campaign kicks off with “The Surface Movement” commercial
A few hours ago, rumors started swirling that Microsoft Surface ads would start appearing tonight. A tweet appeared from Paul Thurrott of Windows Supersite with alleged times for the ads, info garnered from unnamed sources. It seems the timing was spot-on, as the first commercial was posted on YouTube two hours ago, featuring a lot of dancing, and a lot of Surface tablets being thrown around.
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Kindle Fire HD line will allow users to opt out of ‘Special Offers’
Amazon's Kindle presentation on Thursday featured a lot of big talking points, but one thing the company was understandably silent on was the "Special Offers" that will show on its new Kindle Fire HD line of tablets (along with the refresh of the original Kindle Fire). Subsidizing devices by showing ads isn't anything new for the company, but once it became clear that these new Kindle Fires would be showing ads, people began wondering if Amazon would allow users to opt out of the special offers program by paying a fee, as it has done with its devices in the past. At first, Amazon said that an opt out option wouldn't be available, and it's pretty easy to imagine where things went next.
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Upcoming uTorrent update will feature adverts
uTorrent is one of the world’s most popular BitTorrent clients, with most users preferring it over other solutions due to its lightweight operation and low memory footprint. BitTorrent Inc has slowly been adding new features into the client, upsetting some users in the process, but the latest change will no doubt be controversial. TorrentFreak reports that adverts will soon be integrated into the client that will should generate significant amounts of additional revenue for the company.
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Battlefield 3 Facebook ads led to 440% return for Electronic Arts
When publishers are ramping up on advertising for an upcoming game, Facebook ads don't seem like a natural place to start. If EA's success with Facebook ads for Battlefield 3 is anything to go on, however, maybe they should be. In a recent investor call - Facebook's first one since its IPO - Facebook COO Sheryl K. Sandberg highlighted Electronic Arts' success in using Facebook ads to push the extremely popular game, saying that Electronic Arts spent $2.75 million on ads and now attributes $12.1 million in sales to the marketing campaign.
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