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Facebook thinks they can out-Google Google via Atlas

Facebook thinks they can out-Google Google via Atlas

Do you know what “people-based marketing” is? Facebook’s Atlas ad server is coining the term to make it seem like it’s not tracking you, but it is. By taking your Facebook info and using it to market directly to you, Atlas also thinks it can outperform Google’s cookie-based system.

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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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Flipboard video ads pilot program kicks off today

Flipboard video ads pilot program kicks off today

Flipboard, the snazzy magazine app, has added video advertisements to its roster, following in line with other big-name services that have rolled them out in recent months. The ads have launched today, with Flipboard saying it has eight different brands on board to kick it off.

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Samsung’s Galaxy Note 4 videos have Apple written all over

Samsung’s Galaxy Note 4 videos have Apple written all over

Not literally, of course, unless they want another lawsuit on their desk by Monday morning. Samsung has unleashed a barrage of videos preaching the features of the Galaxy Note 4, as well as a bit of Gear S on the side. But why not take a jab at a rival while they're at it? As they themselves say, it doesn't take a genius to see who they're really aiming their crosshairs at.

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Spotify offers 30 mins of no-ad music for watching video ads

Spotify offers 30 mins of no-ad music for watching video ads

Pandora users are likely familiar with the video advertisement option that trades a block of uninterrupted listening in exchange for interacting with an ad. Spotify has announced something similar, rolling out new video advertisements that give users 30 minutes of ad-free listening.

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McConaughey Lincoln Commercials: just amazing

McConaughey Lincoln Commercials: just amazing

Behold, we’ve reached the mountain top. This is the most amazing piece of film footage you’ll ever see of Matthew McConaughey. These clips are for the 2015 Lincoln MKC, first introduced all the way back in December of 2013. But it’s really all about the bull.

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Firefox Nightly builds get “sponsored” Directory Tiles

Firefox Nightly builds get “sponsored” Directory Tiles

It seems that, short of a massive revolt, there is no stopping Mozilla from pushing out one of its more controversial new features. Directory Tiles, which will place a few sponsored websites on your Firefox New Tab page, has finally landed on Firefox Nightly version 34, signaling the impending arrival of the feature before the year ends.

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Snapchat tipped to be eyeing more vanishing content

Snapchat tipped to be eyeing more vanishing content

Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.

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Twitter video ads enter beta, are heading to your feed

Twitter video ads enter beta, are heading to your feed

Video advertisements are heading to your Twitter feed, with the company announcing that after months of testing, it is pushing its so-called Promoted Video platform into beta mode. Fortunately, the ads won't auto-play when you scroll past them.

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Qualcomm LTE Direct can serve you battery-friendly ads

Qualcomm LTE Direct can serve you battery-friendly ads

You've probably heard of WiFi Direct, which lets devices connect to each other via WiFi when and where they need to, without the need for a wireless access point like a router. Now Qualcomm is rooting for something similar yet something new. LTE Direct is basically the same except that, as the name would imply, it leverages an LTE network instead. And it's ultimate purpose: to make sure your mobile devices receive location-relevant promotions and information without draining your battery.

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Facebook earnings confirm going mobile was right

Facebook earnings confirm going mobile was right

Facebook released their earnings today, outperforming all expectations. Their staggering uptick wasn’t an fluke, either. In parsing the numbers, it’s clear that Facebook not only gets what everyone has known for some time, they’ve capitalized on it, too.

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