You've probably heard of WiFi Direct, which lets devices connect to each other via WiFi when and where they need to, without the need for a wireless access point like a router. Now Qualcomm is rooting for something similar yet something new. LTE Direct is basically the same except that, as the name would imply, it leverages an LTE network instead. And it's ultimate purpose: to make sure your mobile devices receive location-relevant promotions and information without draining your battery.
Facebook released their earnings today, outperforming all expectations. Their staggering uptick wasn’t an fluke, either. In parsing the numbers, it’s clear that Facebook not only gets what everyone has known for some time, they’ve capitalized on it, too.
Old Spice, noteworthy for its odd commercials (particularly those featuring Terry Crews), has rolled out a new ad campaign, this one with a man who isn't quite human. The Mandroid, as he calls himself, is as much wires and hydraulics as he is artificial flesh, awkwardly finding himself in fortunate situations.
Apple has aired a new health and fitness-centric television advertisement called "Strength". In the ad, we get a look at the iPhone used in conjunction with a variety of wearable devices during exercise, sports, and general health monitoring, hinting at the company's health ambitions.
Quick, rattle off everything Google Now does! Unless you’ve been keeping a close eye on all the changes, you likely can’t. The service is adding features at an alarming clip, with recent tweaks like offline cards, hotel info, and parking reminders being among the more useful features we’ve seen added in quite some time. Now is definitely cool, but is it getting it right?
After a few years of making it easy to find and share pictures of all sorts, Pinterest, the Internet's scrapbook, will be adding advertisements to the service in the near future. The Wall Street Journal reports the company is aiming to keeps its advertisements in line with what users often encounter on the service, however, which means giving them an artistic flair.
Microsoft is using its users' data to target political ads to its roster of gamers, the Washington Post has reported. The company wants targeted ads on multiple of its services, including Xbox Live and MSN, and uses Xbox user information to create profiles on its huge array of gamers.
Dish Network's Hopper DVR has drawn sustained criticism and legal battles from networks and broadcasters that want to see it nixed, something the company has seen success against. According to a source that surfaced via the WSJ, however, there could be a shift in how the DVR functions in the future, with a reported Disney agreement involving a temporary disabling of the auto-hop feature for certain shows.