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Apple pushing for “premium” advertisement-skipping TV service, says sources

Apple pushing for “premium” advertisement-skipping TV service, says sources

Earlier this month, Apple reportedly formed a deal with Time Warner Cable over Apple TV, which we'll be hearing about towards the end of the year, if the sources are correct. Now word has surfaced that Apple is approaching cable networks with ideas of a "premium" service it would offer that allows the users to skip advertisements, something for which Apple would then pay the network.

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Google receives letter from state AGs demanding halt to ads on illegal activity videos

Google receives letter from state AGs demanding halt to ads on illegal activity videos

YouTube is packed full of videos of all sorts, ranging from compilations of other videos to music videos and funny cat clips. On the far side of the spectrum are videos depicting illegal activity and advertisement for illegal substances, such as promotional videos for online pharmacies that sell regulated medication. Advertisements show up alongside these videos, earning Google revenue, and three states have taken issue with this.

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Twitter to promote content from brands, promises not to show more ads

Twitter to promote content from brands, promises not to show more ads

Promoted content, sponsored posts, and other forms of advertisements are nothing new on social media websites, but services like Facebook and Twitter are constantly finding new ways to bring advertisements to their sites. Case in point: Twitter announced today that it will begin experimenting with ways to post promoted content from brands without showing more ads than there already are.

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Twitter reportedly prepping location-based advertisements

Twitter reportedly prepping location-based advertisements

Advertisements are an art form - they must be presented with a carefully tailored equilibrium, brought before relevant audiences while being interesting enough to catch attention but not obnoxious enough to warrant being hidden. Location-based advertisements bring relevancy to their presence, attempting to present a product or service someone may need or want during a moment when they're in a position to get it. According to sources who spoke with the folks at Ad Age, Twitter is developing this geographically-focused type of advertisement option for its advertisers.

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Facebook sponsored results killed off after short-lived run

Facebook sponsored results killed off after short-lived run

It seems Facebook is still trying to learn how to monetize its search feature and figure out what works best, as the social network will be killing off sponsored results in search after less than a year of first being introduced. Facebook has decided to streamline its advertising efforts in order to make it a little easier for advertisers to market on the social networking site.

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Major brands pull Facebook advertisements over hateful content

Major brands pull Facebook advertisements over hateful content

Facebook has once again come under fire for its content policy, which many organizations, companies, and users say is too lax in light of hate speech and violent content. Earlier this month, the social network finally banned videos of decapitations, but has still allowed large quantities of controversial content - many of it gender-based, according to some organizations - to persist. For this reason, more than a dozen big-name companies have pulled their advertisements from the social network.

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Google under investigation by FTC over advertisements

Google under investigation by FTC over advertisements

Google is once again under FTC scrutiny, this time over its advertisement methods and whether it is using them to harm its competition, something that is separate from the issue closed earlier this year concerning whether it was in violation of antitrust laws. For now it remains a preliminary investigation, and there's no word on whether the agency has pegged Google as having broken any laws.

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