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Twitter advertising update allows targeting based on email addresses and IDs

Twitter advertising update allows targeting based on email addresses and IDs

Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company's advertising partners: the ability to target based on email addresses and Twitter user IDs. The announcement was made on the company's advertising blog today, and expands the functionality to excluding users just the same, offering more control over all.

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Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

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Facebook video ads delayed until 2014, says sources

Facebook video ads delayed until 2014, says sources

In December of last year, information surfaced claiming that Facebook would be rolling out video advertisements by this past summer, and later on in July, sources stepped forward claiming the social network could be rolling out TV-style ads by the end of this year. According to the latest batch of sources, however, this has changed, and Facebook has postponed the advertisements until next year.

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Google Search goes massive with banner ads and YouTube

Google Search goes massive with banner ads and YouTube

Branded queries such as "Southwest Airlines" have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, with quicker results for the searcher's wants and needs in the other, done in part as part of the Hummingbird initiative.

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Xbox One Kinect won’t amass advertisement data on users, says Microsoft

Xbox One Kinect won’t amass advertisement data on users, says Microsoft

Over the weekend, Microsoft's Vice President of Marketing and Strategy Yusuf Mehdi spoke during a conference via the Association of National Advertisers. His speech, in which he touched on the subject of the Xbox One and advertising, lead to a report in Ad Age stating that the company's gaming console is "like [a] TV that watches you," amassing data for advertisers about users and what happens on their side of the screen. Microsoft denies this.

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Yahoo receives class action lawsuit over email scanning

Yahoo receives class action lawsuit over email scanning

Serving up advertisements can be tricky business, and depending on how it is achieved, could land companies in hot water. Such was the case with Google earlier this year over issues with email scanning, something that had prompted it to say that emails sent to Gmail addresses had no expectation of privacy. Following a judge's ruling that a case against Google could go forward, Yahoo has found itself hit with a lawsuit over similar actions.

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