advertisements

Twitter advertising update allows targeting based on email addresses and IDs

Twitter advertising update allows targeting based on email addresses and IDs

Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company's advertising partners: the ability to target based on email addresses and Twitter user IDs. The announcement was made on the company's advertising blog today, and expands the functionality to excluding users just the same, offering more control over all.

Continue Reading

Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

Continue Reading

Facebook video ads delayed until 2014, says sources

Facebook video ads delayed until 2014, says sources

In December of last year, information surfaced claiming that Facebook would be rolling out video advertisements by this past summer, and later on in July, sources stepped forward claiming the social network could be rolling out TV-style ads by the end of this year. According to the latest batch of sources, however, this has changed, and Facebook has postponed the advertisements until next year.

Continue Reading

1 2 3 4 5 6 7 8 9 10 11 12