Ads in your Instagram feed are nothing new, but video ads? That’s happening. Instagram has gone ahead and made video ads live in your feed, but don’t panic — it’s not as bad as it seems. Though you’ll have ads forced upon you, they won’t be the same boring routine you’re used to. Instagram is taking steps to ensure the ads on their platform are different, and make sense for the culture. Their hands-on approach might just result in the best advertising you’ll ever see, too.