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Snapchat’s CEO says ads are coming “soon”

Snapchat’s CEO says ads are coming “soon”

Snapchat, despite suffering some big blunders during its relatively short existence, has continued to grow in popularity and boasts a high valuation at over $10 billion. Yahoo was recently tipped by sources to be planning a significant investment into the startup, which is facing growing pressure to begin generating revenue. Advertising is the obvious route, which was recently tipped to be incoming by sources that spoke to the Wall Street Journal. Now the company's CEO Evan Spiegel has confirmed the news, at least in part, saying that ads will be arriving "soon".

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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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Snapchat tipped to be eyeing more vanishing content

Snapchat tipped to be eyeing more vanishing content

Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.

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