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Nintendo to nab ad revenue from YouTube users’ gaming videos

, May 16th 2013 Discuss [0]

YouTube allows certain users to earn revenue from advertisements displayed on their videos, while others upload videos simply for the joy of it. What neither of those two types of users are happy about is the revelation that Nintendo will acquire all revenue proceeds earned by those users' videos featuring games by the company. Nintendo's response is a tad passive aggressive, suggesting that users have to deal with it or else their ability to upload the videos will be blocked entirely. Read The Full Story

PlayStation 4 hardware reveal fools the hopeful

, May 13th 2013 Discuss [0]

It would appear that some very skilled tricksters have taken to the web with a video advertisement amalgamation of images and flashing lights that are making even the best spotters look twice: is that the real PlayStation 4? Alas- it is not to be. Sony has confirmed that the video spot you're about to see was not generated by them or their PR agency - that's not to say that the console isn't going to be very, very similar, of course. Read The Full Story

Windows Phone ad pokes fun at iOS vs. Android war

, Apr 29th 2013 Discuss [0]

Windows Phone has always been left out of the mobile wars, with iOS and Android mainly taking center stage and fighting in the ring. However, Microsoft is using that to their advantage with their latest Windows Phone television ad. The ad pokes fun at the constant iOS vs. Android war by basically saying that you don't need to fight with other users if you're using Windows Phone. Read The Full Story

Tumblr gives in to ads in its mobile apps

, Apr 22nd 2013 Discuss [0]

Tumblr announced today that they're rolling out advertisements for their iOS and Android apps, as expected. Users of Tumblr's mobile apps will see up to four ads per day, according to the company, and they're separated from normal posts with an animated dollar sign icon at the top of each of these types of posts. Read The Full Story

Facebook wants advertisers to pay $1m a day to display their video ads

, Apr 16th 2013 Discuss [0]

Facebook is gearing up to launch video ads on its network come this summer. The ads are expected to arrive in June or July, and Ad Age reports that there will be 4 slots, each slot costing around $1 million daily for advertisers to use. While Facebook has yet to decide on what video ad format it wants to use, sources have told Ad Age that Facebook has conferred with 3 executives about the new product. Read The Full Story

Samsung launches GALAXY S 4 TV ads showcasing features

, Apr 10th 2013 Discuss [0]

Samsung's GALAXY S 4 is quickly approaching, and it's expected to launch at the beginning of next month, with pre-orders starting later this month. In the meantime, Samsung is prepping to launch a television ad campaign for the new phone. Several television commercials have popped up on Samsung Netherlands' YouTube channel, showing off some of the device's new features. Read The Full Story

eBay is now sharing your data with marketers

, Apr 8th 2013 Discuss [0]

It looks like eBay is looking to join Google, Facebook, and Amazon in bringing your customer data to advertisers. Stephen Howard-Sarin, eBay's Head of Digital Display in North America, stated at AdExchanger's Programmatic I/O conference that eBay is "now commercializing that capability for the benefit of other marketers who want to reach shoppers." Read The Full Story

Facebook reveals its first TV ad for Facebook Home

, Apr 7th 2013 Discuss [0]

Facebook has just revealed its first television commercial for Facebook Home, which is set to hit your television sets soon. The commercial is titled "Airplane" and it centers around a man who livens up his business trip by bringing his friends "on the journey with him". Every time he scrolls across his Cover Feed, someone will appear, whether its his friends in the overhead luggage compartments, drag queens popping up all around him, or his nephew smothered in chocolate cake. Read The Full Story

Apple Final Cut Pro X marketing campaign looks to win back video editors

, Mar 28th 2013 Discuss [0]

When Apple unveiled Final Cut Pro X back in 2011, the response was less than stellar. Many video editors hated the new layout, and they blasted Apple for turning the professional-grade video editing software into basically a version of iMovie on steroids. However, the company is looking to win their hearts back with a new marketing campaign. Read The Full Story

Facebook brings ads straight to your newsfeed

, Mar 26th 2013 Discuss [0]

Facebook is launching a new advertising test feature that will allow advertisers and marketers to bring ads straight to your Facebook newsfeed. The new test feature is part of Facebook Exchange, Facebook's way of allowing businesses to cater there ads to people based on their online browsing history. The test feature will be rolled out to a small alpha group at first, and will expand over the next few weeks. Read The Full Story

T-Mobile pushes out latest ads after UNcarrier announcements

, Mar 26th 2013 Discuss [0]

T-Mobile made quite a few announcements today, the most notable of which was launching their 4G LTE network and detailing the various LTE devices that they would have available, including the iPhone 5. In order to keep their momentum going, the carrier launched a couple of new advertisements to spread the word about their new no-contract policy. Read The Full Story

Broadcast TV ratings continue to fall, ad sales go down with it

, Mar 25th 2013 Discuss [0]

It may be no surprise that people are favoring web video and streaming TV shows over regular television nowadays, but while both cable television and broadcast television are taking a hit, broadcast TV is seeing a steeper decline in ratings this season, and that's forcing advertisers to rethink what avenues to advertise on. Read The Full Story
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