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Snapchat adds tap to view feature and more

Snapchat adds tap to view feature and more

Snapchat has updated its mobile app, and with the update comes a change to a commonly used feature: opening snaps and stories. In the past you had to press and hold the screen to view these things — with the update, though, you can just tap to view instead. It might not seem like much, but all that holding was taking up precious milliseconds, and if you’re a frequent Snapchat user the difference will add up. That’s not the biggest feature among the changes, though.

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Comcast tipped in agreement to acquire Visible World

Comcast tipped in agreement to acquire Visible World

A source has cropped up claiming that Comcast has entered into an agreement to acquire Visible World, a television advertisement targeting firm — something that, if the deal becomes official, will boost Comcast’s advertising efforts. Visible World is based out of New York and is a firm that opens up avenues for marketers to hawk products to more relevant audiences based on data acquired from their set-top boxes and more. Such could usher in more targeted advertisements on Comcast's cable service.

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Firefox to get more ads via upcoming ‘Suggested Tiles’

Firefox to get more ads via upcoming ‘Suggested Tiles’

Firefox’s previous introduction of in-tab advertisements didn’t go over well with many users, but the outcry apparently wasn’t high enough to reverse things. Today Mozilla announced “Suggested Tiles”, which are advertisements that appear as tiles inside of a new tab. It differs a bit from the previous Directory Tiles (it is said to be a “complement” to them), and works by presenting content from advertisers that are personalized based on the user’s own activity. It is promised the ads are fully "user controlled".

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Spotify’s ads will be tailored to playlists starting May 1

Spotify’s ads will be tailored to playlists starting May 1

Spotify offers an advertisement supported listening option, and as with many other modern services, it seeks to target those advertisements to the users as best as possible. Users can seek out songs, albums and other items on the music streaming service, but they’re also offered playlists. As any music lover knows, the playlist you are listening too often speaks about your mood or mindset, and so it isn’t surprising, then, that Spotify is now offering targeted advertisements based upon them.

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Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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Would ad-supported rides take Uber to the next level or just kill it?

Would ad-supported rides take Uber to the next level or just kill it?

There are two ways you can enjoy many services: by forking out cold hard cash, or by putting up with advertisements that support a free model. Uber operates only under the first of those two models, but what if it rolled out a free or discounted ad-supported version? A glimpse at what that could look like has been given by writer Andrew Chen, who has posted some Uber app concept mock-ups displaying different types of ad-based activities riders could use to earn points.

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YouTube may have targeted ads later this year

YouTube may have targeted ads later this year

You watch YouTube — everyone does. Whether it be some new product or a funny montage, we all use YouTube on a fairly regular basis. It’s the hosting site many turn to when they launch a product, find something cool, or want to share something potentially viral. The onslaught of Twitter, Facebook, and others like Twitter-owned Vine are having an effect on YouTube. According to The Wall Street Journal, YouTube raked in about $4 billion last year, but there was no profit. The answer might be a new ad system.

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Samsung Smart TV glitch added Pepsi ads to home movies

Samsung Smart TV glitch added Pepsi ads to home movies

Earlier this week, alarms were sounded when Samsung’s privacy policy for their Smart TVs eluded to what amounted to an always-on listening device. In an attempt to drown out the confusion, Samsung changed the language of their policy to clarify. Still, it highlighted that when you’re using voice control for any purpose, your words travel elsewhere, so be careful out there. In the wake of that mini scandal, Samsung has been faced with another. This time, users are finding ads in their locally stored videos — even home movies.

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Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

When a massive amount of your income is tied to search, protecting it becomes important. A new report -- citing unnamed sources, from unknown origins -- claims Google, Microsoft, and Amazon have all engaged in paying at least one ad blocking service to whitelist their ads, effectively making it a pay-to-display scenario. Though already in use for smaller advertising companies, the scheme may not be in the best interest of consumers who use Adblock Plus, the service Google and others are alleged to have been paying to display their ads.

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Renegade social site Ello now has ads via YouTube

Renegade social site Ello now has ads via YouTube

Remember Ello? Not until you just read that, I bet. The ‘Facebook killer’ social network was ad-free, and a bit of fun for a week or so. Various brands latched onto it as a new medium to share themselves with the world, with its stripped-down interface and stark indifference to social as we know it. A big selling point for Ello was ads, where none existed. According to the founders, none would, either. Until today, with the rollout of video and music on Ello.

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