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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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Snapchat tipped to be eyeing more vanishing content

Snapchat tipped to be eyeing more vanishing content

Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.

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Qualcomm LTE Direct can serve you battery-friendly ads

Qualcomm LTE Direct can serve you battery-friendly ads

You've probably heard of WiFi Direct, which lets devices connect to each other via WiFi when and where they need to, without the need for a wireless access point like a router. Now Qualcomm is rooting for something similar yet something new. LTE Direct is basically the same except that, as the name would imply, it leverages an LTE network instead. And it's ultimate purpose: to make sure your mobile devices receive location-relevant promotions and information without draining your battery.

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