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New iPhone 4S adverts highlight iCloud and Camera

, Oct 31st 2011 Discuss [2]

Apple's first iPhone 4S commercial focused on Siri, the company's digital personal assistant; now, with Siri firmly lodged into users' minds, Apple is hitting each of the other update points of the 4S and iOS 5 with its next three ads. Siri gets another showing, while the iPhone 4S' 8-megapixel f2.2 camera and the new iCloud mobile sync/stream service also get their chance to shine. Check out the videos after the cut. Read The Full Story

iPhone leads mobile ad impressions in Q3 2011, Android as a platform

, Oct 25th 2011 Discuss [5]

The folks at Millennial Media have found that inside the third quarter of 2011, Apple's iPhone and ranked first in devices for mobile ad impressions, while the total for Apple's iOS was HALF of that of Android as a whole. While the 56 percent had by Android led the way on ad impressions in Q3, BlackBerry sat in third with 13 percent, and Symbian and Windows Phone devices had just 1 percent of ads for each. Meanwhile the same period listed by devices comes up with iPhone has the clear lead with 12.55 percent of ad clicks. Read The Full Story

iPhone 4S advert puts focus on Siri

, Oct 21st 2011 Discuss [4]

Apple’s first TV advert for the iPhone 4S has been revealed, with the focus of the spot being on Siri, the company’s digital personal assistant. The thirty second clip – which you can see after the break – cuts between multiple possible uses of Siri, the voice recognition system being used to find local locksmiths, check weather reports and adjust calendar entries, all by naturally-phrased commands.

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When Marketing Goes Wrong: TabCo and Fusion Garage’s Grid

, Aug 15th 2011 Discuss [6]

This Monday we were treated to the final reveal of what the mysterious “TabCo” group was and what sort of tablet they’d be making that would, as they said several times, “reinvent the wheel.” This presentation began with an absurd video filled with a collection of the worst possible set of actors that whoever is in charge of casting for TabCo was able to find – a line spoken in the video encapsulates the absurdity: “Okay, Bye, Hungry?” What was supposed to act as a revelation and a simple showing of a brand new way of going about working in the mobile market quickly descended into a renewed set of confusing points of order and a tablet which, in fact, wasn’t going to be made or branded with the TabCo name at all – it was all a front!

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Sheets Energy Strips to be Sold in Automated Kiosks

, Aug 9th 2011 Discuss [0]

The newest way to get an energy boost is via a third-party food or drink is "Sheets", little slips of solid matter you put in your mouth and let dissolve before you swallow. These little things are co-founded by basketball star LeBron James and, I kid you not, their tagline is "Taking a Sheet." Not the most appetizing slogan if you ask anyone on our staff, but what can you do with a name like "Sheet?" Seems like the most logical step to turn it into something you take. And "Taking a Sheet at the mall just got easier," as they're saying, as Sheets will be rolling out a series of automated kiosks for the solid energy supplement soon. Read The Full Story

Adidas Punching Bag in Shanghai Subway Station [Video]

, Aug 9th 2011 Discuss [0]

It's a great day for those that like to blow off steam in public as Adidas has dropped several gigantic punching bags in the center of several Shanghai subway stations for all to fight with. Adidas is promoting the bags as "the first advertisement in history that you can kick, punch, and trample at will" [translated] and each bag is indeed available for the massacring by you and I in the stations as we speak. Reports of a general increase in concern over stress and fitness in China make this campaign a perfect fit. Will it change the world? Probably not. Will I kick it? Yes. Read The Full Story

Xbox LIVE TV and NUads for Kinect could save TV advertising

, Jun 23rd 2011 Discuss [6]

Microsoft’s NUads system for Kinect – combining interactive content with adverts – failed to cause waves when the company announced it earlier this week, perhaps because (unless you’re Apple) it’s a tough sell to make advertising sexy. Intended to encourage Xbox 360 users to actually pay attention to promos rather than tuning out until the real content arrives, NUads reacts to spoken and physical commands tracked by the Kinect sensor bar, pulling up more information on products, setting scheduling reminders for upcoming shows, and tweeting out anything that has particularly caught your eye. With a little work, though, it could be the entertainment industry’s salvation.

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NUads and Kinect make TV advertisements interactive

, Jun 22nd 2011 Discuss [0]

I think I am like most people in saying that overall, I really loathe ads on TV. I rarely watch them thanks to my DVR. I see more ads on my computer than anywhere and especially on Hulu and Netflix where I have to watch them. One way that I will watch ads and commercials on TVs is if they grab my attention while zipping though DVR fast forward. A new type of add is being shown off that uses the Xbox Kinect device called NUads. Read The Full Story

Android Lags iOS in Mobile Advertising Revenues

, Apr 14th 2011 Discuss [5]

Android may be gaining marketshare, now powering 33 percent of U.S. smartphones, but it is behind iOS in mobile advertising revenues, according to Millennial Media. iOS-based applications account for 47 percent of Millennial revenues in March of 2011, with Android close behind at 36 percent. However, Android is ahead of iOS in mobile ad impressions. Find out more about this interesting trend after the cut. Read The Full Story

Facebook Tests Real-Time Ad Targeting

, Mar 25th 2011 Discuss [4]

By now, we're all used to targeted ads. Whether you're getting daily Groupons in your inbox or if you're one of the 600 million who regularly browse Facebook, you've seen a targeted ad. Until now, these advertisers have been aggregating your data, grouping you and targeting ads to you based on these groupings. Facebook has been testing a new service that alters the method by which ads are chosen. Traditional targeted ads are based on aggregated data. Facebook has begun serving ads to a small subset of their users based on real-time data mining. Read The Full Story

Skype adds adverts this week to Windows app

, Mar 7th 2011 Discuss [1]

Skype has announced it will begin showing adverts as part of the Skype for Windows home tab later this week, the first time advertising has been promoted within the app. The US, UK and Germany will be the first markets covered, while Groupon, Nokia, Universal Pictures and Visa have all signed up to show their wares on a daily basis. Read The Full Story

Park bench presses ads on your bare legs

, Feb 28th 2011 Discuss [6]

If you thought pop-ups and spam were the lowest forms of advertising you were wrong. At least with a pop up the company isn't using your body to advertise like the ad this bench presses into your bare skin when you sit down. Read The Full Story
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