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Facebook to roll out video ads by summer 2013

Facebook to roll out video ads by summer 2013

Facebook is slated to introduce video advertisements in its users' news feeds during the first half of next year, meaning we should see them by summer. This information comes from a report by Ad Age, which says that this is the latest in the social network's attempts to score "TV dollars" by drawing in industry advertisers. The executives responsible for providing the information don't know all the details, they say, but what they do know gives us a decent peek into what's being discussed behind Facebook's doors.

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Google brings a double-tap to in-app advertisements

Google brings a double-tap to in-app advertisements

Those of you using apps with advertisements and banners inside of them know the horror, one way or another, of accidentally tapping on that link to he facial cream service you never knew you wanted - Google is about to alleviate all that. With a change to the way mobile advertisements are implemented on the regular, Google has made a single click into a double click - but without actually changing the way the advertisements are added to an app.

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NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

This week the folks at NetShelter have become "inPowered", a group making it their mission to take "earned media" to the next level as the "industry's first earned advertising platform." This type of advertising for the web makes use of endorsements rather than simply saying, "hey there, buy this product." With advertising that's "earned", marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights.

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Samsung gearing up to blast Apple in new commercial

Samsung gearing up to blast Apple in new commercial

With Samsung's courtroom loss to Apple still undoubtedly fresh in the mind of its executives, the company is gearing up to take a few hits at the iPhone maker in a brand new commercial. The Verge reports that production on a new Samsung commercial has gotten underway, and like some Samsung commercials in the past, the aim is to show iPhone enthusiasts what they're missing out on. In other words, we can probably expect this ad to ruffle some feathers.

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Upcoming uTorrent update will feature adverts

Upcoming uTorrent update will feature adverts

uTorrent is one of the world’s most popular BitTorrent clients, with most users preferring it over other solutions due to its lightweight operation and low memory footprint. BitTorrent Inc has slowly been adding new features into the client, upsetting some users in the process, but the latest change will no doubt be controversial. TorrentFreak reports that adverts will soon be integrated into the client that will should generate significant amounts of additional revenue for the company.

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