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NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

This week the folks at NetShelter have become "inPowered", a group making it their mission to take "earned media" to the next level as the "industry's first earned advertising platform." This type of advertising for the web makes use of endorsements rather than simply saying, "hey there, buy this product." With advertising that's "earned", marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights.

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Samsung gearing up to blast Apple in new commercial

Samsung gearing up to blast Apple in new commercial

With Samsung's courtroom loss to Apple still undoubtedly fresh in the mind of its executives, the company is gearing up to take a few hits at the iPhone maker in a brand new commercial. The Verge reports that production on a new Samsung commercial has gotten underway, and like some Samsung commercials in the past, the aim is to show iPhone enthusiasts what they're missing out on. In other words, we can probably expect this ad to ruffle some feathers.

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Upcoming uTorrent update will feature adverts

Upcoming uTorrent update will feature adverts

uTorrent is one of the world’s most popular BitTorrent clients, with most users preferring it over other solutions due to its lightweight operation and low memory footprint. BitTorrent Inc has slowly been adding new features into the client, upsetting some users in the process, but the latest change will no doubt be controversial. TorrentFreak reports that adverts will soon be integrated into the client that will should generate significant amounts of additional revenue for the company.

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Samsung’s Galaxy S III ads crank anti-Apple snark

Samsung’s Galaxy S III ads crank anti-Apple snark

Samsung's Galaxy S III resisted Apple's best attempts to block it from sale in the US; now the Korean company is biting back with new adverts playing up the Android handset's powers of conversion. The phone's "Designed For Humans" tagline hasn't exactly proved convincing, but the newest series of promos play more on the Galaxy S III's abilities than they do dodgy marketing speech. More interesting, however, CNET spotted that Samsung has seemingly recycled one of the actors from its Galaxy S II campaign, implying that the new flagship phone is enough to coax even "creative" types away from their Apple phone.

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