It has become fashionable to praise Apple’s serene iPhone ads and rail against its competitors advertising, with Verizon Wireless’ obnoxious DROID and LTE ads drawing particular ire. In case you don’t watch any television or live outside the U.S., the Verizon Wireless ads include women battling cyborgs (this has to do with smartphones how, exactly?), people skydiving and firebombing cities with lightning balls (shouldn’t Homeland Security be intervening?), and unidentified objects slicing through cities (not an ad for a disaster movie, but a visual pun for the DROID RAZR). Meanwhile, Apple’s ads calmly explain the latest features and apps, sometimes with bold adjectives (“magical,” much?) but an even tone and methodical manner.
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