If you own an iPhone 4S already, then you already know how 'smart' Siri really is. Actually, voice recognition on the 4S is all these ads promote. But for those of you still skeptical towards the whole 'Virtual Assistant' bit, these two commercials are for you.
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- Acer Aspire R7 Hands-on: Spock’s Choice
- Verizon Samsung GALAXY S 4 Unboxing and Hands-on
- Google Glass gains ClockworkMod Recovery for future hacks: have a peek!
- Solar Impulse: interviewing a man on an 18-hour solar-powered flight
- Chrome 27 brings desktop features to Android, we go hands-on
- Verizon invites Jennifer Lopez on stage for Viva Movil team-up
- Google Glass team talks hardware principles: Lightness, Simplicity, Scalability
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Apple drops two new iPhone 4S commercials
Lenovo V370 promotions begin with Bruce Lee, Angry Birds, and Zombies
Behold the first absolutely wacky advertisement spot for the Lenovo slim notebook V370, complete with no less than Plants vs Zombies characters, Angry Birds, and an epic battle to the death with Bruce Lee! The point this particular spot appears to be trying to get across is that the V370 is both strong and slim, but you wouldn't know it was a commercial for a laptop if you didn't see the first and last 5 seconds of the video. Thus is the way laptops must be promoted in the fact of Ultrabooks, we suppose, now that strength beats down the traditional size and shape of a standard laptop.
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Galaxy Note given teaser for full Superbowl ad
Yes, you read that right, there's a teaser for an advertisement, one that'll be longer we must expect, made by Samsung for the Superbowl reveal of the newest version of the Samsung Galaxy Note. This device will be more than likely basically the same as the one we've gotten our hands on back at CES 2012 for AT&T, but should have perhaps some soft of feature or another that'll have us on our seats edge for such a big reveal. This newest ad is part of a series of "Samsunged" ads made by Samsung to tease Apple on their long lines and iPhone fans galore.
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LG scolded by NAD, Samsung, Sony for false advertising
Both Sony and Samsung have come to the National Advertising Division to raise claims that LG’s current line of advertising for their 3D televisions is based on unfair claims and should be ended immediately. The decision came down on the 26th of January from NAD that they recommend that because the advertising does not hold up to their standards, the National Advertising Division of the Council of Better Business Bureaus would have LG discontinue advertising claims made for their Cinema 3D Television and 3D glasses. In both cases, it seemed that not only did LG not perform fair tests to attain these claims, they were not entirely truthful in their final write-ups of what they found.
Samsung continues the iPhone burn ad series with Voice Typing
There's nothing like a good burn to start off your Tuesday afternoon, that being exactly what Samsung has aimed at doing today as they release their next in a long line of burns on the iPhone with the Galaxy S II. As this particular video spot shows, the Samsung Galaxy S II running Android has the ability to translate your voice into text and send a text message without a hitch, this much to the dismay of a very chilly customer whose iPhone does not do the same. When he steps in the hipster clothing store it all becomes rather apparent where his heart lies.
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Samsunged ad continues Samsung Galaxy S II iPhone war
In another advertisement released by Samsung to attest to the power of the Galaxy S II in the face of what they would call the clearly inferior iPhone, the new term "Samsunged" pops up to dice the love felt between Apple lovers in line for The Next Big Thing. Of course Samsung lets us know that The Next Big Thing is already here with the Galaxy S II in its many iterations, the people in line waiting for an absolution that Samsung says will never come. In addition, we're to understand that this and the rest of the similar Next Big Thing ads will culminate in a major spot during the 2012 Super Bowl on February 5th.
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Facebook gets Ads in Main News Feed starting January
Starting in the year 2012 and in the month of January, Facebook will be starting the flood of ads in their main news feed with a trickle: one sponsored ad in your main feed per day at the start, with these ads appearing as normal posts save for the small “Sponsored” tag in the comment line. Users wont be able to opt out of seeing sponsored ads in their main news feed, and mobile news feed stories MAY be in the works for 2012 as well. It appears that a few sites from all walks of life such as Inside Facebook and TechCrunch have received confirmation from Facebook that these changes will appear, again, at the start of 2012.
Qualcomm Snapdragon Stadium in the works for temporary brand impact
This week its been revealed that Qualcomm will be temporarily re-naming the home of the San Diego Chargers to Snapdragon Stadium. This place where the football team does battle weekly has up until this week been named Qualcomm Stadium, this move done in order to make sure people know that the Snapdragon processor is on the rise, powering more than 300 smartphones and tablets worldwide and ready to make an impact on 2012. The re-naming of the stadium is a collaboration between the City of San Diego, the San Diego Chargers, and the San Diego Bowl Association.
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Apple loosens iAd grip to better rival Google
Apple is loosening its stringent iAd regulations in the hope of better taking on Google AdMob in mobile advertising, it's reported, with lower promotional spend commitments and more flexibility in pricing structures. The tweaks have been made in response to persistent negative feedback from marketers, WSJ reports, critical of Apple's stubborn approach to ads served up on iPhone and iPad. Currently, Apple holds roughly 20-percent of the US mobile ad market, IDC claims, with Google on top with 24-percent.
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Sony PlayStation Video Store viral ads have us questioning our effects skills
Sony is showing off their PlayStation Store's Video Store with a set of "Most Insane Immersive Movie Experience EVER" spots that show off how utterly awesome it is to pick up and watch movies straight from your gaming console, and they're pretty darn cool. Each of these videos is done in a way that impresses the viewer more than anything, showing them what's possible in a room filmed by a camera to produce a video with absolutely no after-effects that looks like it was done with nothing BUT after-effects. This does have a tie back to the idea that the PlayStation Store has videos for sale, but who cares! Have a look at how awesome your entertainment can be with PS3!
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Nokia N9 Fan Bingbing ad spot has us floored
From all the way over in China comes an advertisement for the Nokia N9 that will certainly have you questioning why you ever thought a short video about a smartphone could be anything less than ultra-epic. I'm certain Avi Greengart will agree that this ad spot far exceeds the device itself, encapsulating the device in a cocoon of over-the-top power and grace in a black and white video that will stop your heart. This spot features actress and singer Fan Bingbing, big in China if you've never heard of her, and is certainly your must-see clip of the day.
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Why Are Mobile Device Ads So Bad?
It has become fashionable to praise Apple’s serene iPhone ads and rail against its competitors advertising, with Verizon Wireless’ obnoxious DROID and LTE ads drawing particular ire. In case you don’t watch any television or live outside the U.S., the Verizon Wireless ads include women battling cyborgs (this has to do with smartphones how, exactly?), people skydiving and firebombing cities with lightning balls (shouldn’t Homeland Security be intervening?), and unidentified objects slicing through cities (not an ad for a disaster movie, but a visual pun for the DROID RAZR). Meanwhile, Apple’s ads calmly explain the latest features and apps, sometimes with bold adjectives (“magical,” much?) but an even tone and methodical manner.
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