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BioShock Infinite “Icarus” trailer series redefines the art

BioShock Infinite “Icarus” trailer series redefines the art

This week we're seeing the second in a series of retro-documentary trailers made for the upcoming game BioShock Infinite going by the name "Columbia: a Modern Day Icarus?" The actual content of the game becomes more enticing each moment one watches each of the two trailers that have been released thus far, so much so that I've passed these video spots on to friends and colleagues even when they're not the type of people who would ever end up playing the final product. This sharing is important in and of itself, as the medium almost becomes the message itself with such zeal as we'd only otherwise find in an art film meant for a gallery.

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Samsung Mobile Super Bowl tease “El Plato Supremo”

Samsung Mobile Super Bowl tease “El Plato Supremo”

It's time for Samsung to start with the teasers for the commercials for the Super Bowl this week with none other than "The Next Big Thing" campaign continuing on into 2013. This first teaser commercial for the final commercial (strange as that may seem) goes by the name "El Plato Supremo" and stars legal consultant Saul Goodman as well as comedic actors Paul Rudd and Seth Rogan. This team of misfits speaks about what they can and cannot say in the actual final commercial, resulting in "The Big Plate" replacing the Super Bowl.

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Internet Explorer 90′s ad aims to reconnect with your youth

Internet Explorer 90′s ad aims to reconnect with your youth

It would appear that Microsoft is aiming to pull in the masses of 20 or 30-somethings that started their web experience with a 1990's-themed advertisement for exactly the same browser the company wants them to now use again: Internet Explorer. This advertisement does, we must admit, strike more than one chord in the nostalgic banjoes in our heads, and like any good SuperBowl commercial, only gets to the product in the last few seconds of the video. That said, whether you're all about IE or you hate its guts, you're probably going to enjoy this advertisement thoroughly.

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Brown and red Galaxy Note II reportedly on the way to South Korea

Brown and red Galaxy Note II reportedly on the way to South Korea

Those craving new color variants for the Galaxy Note II might not have much longer to wait. A few days back, we heard a rumor that claimed a black Galaxy Note II is incoming, and today, we've caught wind of two other colors for the wildly popular handset: brown and red. The new colors were outed in a magazine ad discovered by Japanese site Blog of Mobile, and apparently they'll be landing in South Korea before long.

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Facebook to roll out video ads by summer 2013

Facebook to roll out video ads by summer 2013

Facebook is slated to introduce video advertisements in its users' news feeds during the first half of next year, meaning we should see them by summer. This information comes from a report by Ad Age, which says that this is the latest in the social network's attempts to score "TV dollars" by drawing in industry advertisers. The executives responsible for providing the information don't know all the details, they say, but what they do know gives us a decent peek into what's being discussed behind Facebook's doors.

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Google brings a double-tap to in-app advertisements

Google brings a double-tap to in-app advertisements

Those of you using apps with advertisements and banners inside of them know the horror, one way or another, of accidentally tapping on that link to he facial cream service you never knew you wanted - Google is about to alleviate all that. With a change to the way mobile advertisements are implemented on the regular, Google has made a single click into a double click - but without actually changing the way the advertisements are added to an app.

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NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

This week the folks at NetShelter have become "inPowered", a group making it their mission to take "earned media" to the next level as the "industry's first earned advertising platform." This type of advertising for the web makes use of endorsements rather than simply saying, "hey there, buy this product." With advertising that's "earned", marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights.

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