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Google TOS update details plan to sell users’ endorsements

Google TOS update details plan to sell users’ endorsements

Google has recently announced an update to its terms of service and in short, it looks like they will soon be taking advantage of user ratings and reviews. The details of the terms of service update have been posted on the Google Policies & Principles page and will be going into effect on November 11, 2013. And in addition to simply updating the page and leaving everyone to hunt for the changes, Google has offered a summary for those "allergic to legalese."

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Android KitKat branding discussed by Hershey Vice President of U.S. Chocolate

Android KitKat branding discussed by Hershey Vice President of U.S. Chocolate

Google has pulled a first for its Android system, choosing to brand the next version -- Android 4.4 -- with a product's trademark rather than going with a generic dessert. The information was dropped today by Android's Sundar Pichai, who revealed the name but gave precious little information about the branding choice. Hershey's Vice President of U.S. Chocolate, Jennifer Podhajsky, has given some info to the Vancouver Sun, however.

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Twitter makes ads program available to all users

Twitter makes ads program available to all users

Twitter's advertisement program was only available for several businesses in the past, but in order to generate more ad revenue this year, Twitter has decided to make its advertisement program available to anyone and everyone. The ads program allows users and small businesses to promote their brand and their products through promoted tweets and accounts. The tweets can be adjusted to appeal to the general public, or only to a targeted audience.

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Internet cookies get five year death sentence

Internet cookies get five year death sentence

Internet tracking cookies may soon see their demise, at least according to Paul Cimino, the Vice President and General Manager at Brilig Digital Data Solutions, a company that looks through 1st and 3rd party data to leverage for marketing campaigns. He says that the internet cookie has "5 years at most" to live before its killed off. He continues to say that the internet cookie is flawed, invasive, and has privacy issues. There are many that agree with Cimino's statement.

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New Facebook Home ad features Mark Zuckerberg and a screaming goat

New Facebook Home ad features Mark Zuckerberg and a screaming goat

Facebook has revealed its next TV ad for Facebook Home, and this time, CEO Mark Zuckerberg is featured in it. In the video, Zuckerberg is making an announcement about the launch of Facebook Home, and how the app centers around the people, not the apps, and yadda yadda yadda. While he drones on and on, to the boredom of the employees, one employee takes to his HTC First, and scrolls around his Facebook Home interface.

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FTC: Advertisers can’t post deceptive tweets/mobile ads

FTC: Advertisers can’t post deceptive tweets/mobile ads

The Federal Trade Commission is setting some new, and much needed, guidelines for advertisers. The FTC has updated its guidelines, which were initially released in the year 2000, to include new ad marketing platforms. The FTC states that no matter what medium is used to see the ads, whether its a TV, radio, newspaper, computer, tablet, or a mobile phone, the ads must include full disclosure on the products being marketed.

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