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Internet Explorer 90′s ad aims to reconnect with your youth

Chris Burns, Jan 24th 2013 Discuss [6]

It would appear that Microsoft is aiming to pull in the masses of 20 or 30-somethings that started their web experience with a 1990's-themed advertisement for exactly the same browser the company wants them to now use again: Internet Explorer. This advertisement does, we must admit, strike more than one chord in the nostalgic banjoes in our heads, and like any good SuperBowl commercial, only gets to the product in the last few seconds of the video. That said, whether you're all about IE or you hate its guts, you're probably going to enjoy this advertisement thoroughly. Read The Full Story

Top Windows Phone 8 app will be awarded free TV advertisement

Brittany Hillen, Jan 15th 2013 Discuss [3]

Microsoft will feature one lucky app in a Windows Phone 8 TV advertisement via its Windows Phone Next App Star contest. The contest is open to global Windows Phone developers, whose apps will be judged by both quality and ratings. A total of 64 apps will be selected to undergo public voting, with each being awarded some type of award. Read The Full Story

Brown and red Galaxy Note II reportedly on the way to South Korea

Eric Abent, Jan 1st 2013 Discuss [1]

Those craving new color variants for the Galaxy Note II might not have much longer to wait. A few days back, we heard a rumor that claimed a black Galaxy Note II is incoming, and today, we've caught wind of two other colors for the wildly popular handset: brown and red. The new colors were outed in a magazine ad discovered by Japanese site Blog of Mobile, and apparently they'll be landing in South Korea before long. Read The Full Story

Google brings a double-tap to in-app advertisements

Chris Burns, Dec 13th 2012 Discuss [0]

Those of you using apps with advertisements and banners inside of them know the horror, one way or another, of accidentally tapping on that link to he facial cream service you never knew you wanted - Google is about to alleviate all that. With a change to the way mobile advertisements are implemented on the regular, Google has made a single click into a double click - but without actually changing the way the advertisements are added to an app. Read The Full Story

NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

Chris Burns, Nov 5th 2012 Discuss [0]

This week the folks at NetShelter have become "inPowered", a group making it their mission to take "earned media" to the next level as the "industry's first earned advertising platform." This type of advertising for the web makes use of endorsements rather than simply saying, "hey there, buy this product." With advertising that's "earned", marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights. Read The Full Story

Microsoft unveils new Windows 8 ad

Craig Lloyd, Oct 15th 2012 Discuss [1]

Microsoft is going balls to the wall with marketing and advertising for their upcoming Windows 8 operating system, and it's estimated they'll spend between $1.5 billion and $1.8 billion on marketing alone. Yesterday, Microsoft launched a new ad for Windows 8 that teases the user interface and simply refers us to wait until "10.26.12". Read The Full Story

LG Optimus G “product movie” released

Craig Lloyd, Oct 12th 2012 Discuss [1]

LG's most anticipated device yet is about to hit the US next month. The Optimus G will be the company's flagship phone, and they created this four-minute-long "product movie" that showcases some of the more notable features of the Optimus G, like QSlide and the camera's Live Shot and Time Catch Shot features. Read The Full Story

Nokia attacks the iPhone 5 in new Lumia ad

Craig Lloyd, Oct 3rd 2012 Discuss [21]

After the launch of Apple's iPhone 5, we knew it would only be a matter of time before sparks flew. We already saw Samsung's advertisement about the Galaxy S III that bashes Apple's latest offering, but now it's Nokia's turn. The company released a video advertisement on YouTube that features the manufacturer's Lumia 920 flagship phone and attacks the iPhone 5 at the same time. Read The Full Story

iPhone 5 targeted in new Samsung Galaxy S III ad

Eric Abent, Sep 17th 2012 Discuss [70]

If you had to pick between the iPhone 5 and the Samsung Galaxy S III, which one you choose? A new ad from Samsung looks to make the decision easy. Rolled out over the weekend, this new ad compares the specifications of the two phones side-by-side, saying that "it doesn't take a genius" to figure out which one is the better phone. Read The Full Story

Samsung gearing up to blast Apple in new commercial

Eric Abent, Sep 11th 2012 Discuss [16]

With Samsung's courtroom loss to Apple still undoubtedly fresh in the mind of its executives, the company is gearing up to take a few hits at the iPhone maker in a brand new commercial. The Verge reports that production on a new Samsung commercial has gotten underway, and like some Samsung commercials in the past, the aim is to show iPhone enthusiasts what they're missing out on. In other words, we can probably expect this ad to ruffle some feathers. Read The Full Story

Nokia’s PureView ad may not be entirely honest

Eric Abent, Sep 5th 2012 Discuss [28]

Earlier today, Nokia announced the Lumia 920, which comes complete with a reboot of PureView. During its press event, Nokia gave us a look at the new PureView's main feature: optical image stabilization. The idea behind OIS is that it stabilizes the video you're recording, giving you a more professional look instead of the amateur (and sometimes nauseating) shaky-cam effect. Read The Full Story

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