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Forever 21 shows Instagram on giant screen made of thread

Forever 21 shows Instagram on giant screen made of thread

What would be the best way to display Instagram posts to a large crowd? Your immediate and of course logically expected answer would be a large LCD screen or something like it. Fashion retailer Forever 21 naturally won't settle for something so plain, so conventional, so boring. Hiring the expertise of rapid product company BREAKFAST, Forever 21 setup what could be the world's first, and probably last, giant screeen that uses not LCDs or even LEDs to show content. It uses nothing than colorful threads for that same purpose.

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Microsoft’s first Windows 10 ad wants you to think of kids

Microsoft’s first Windows 10 ad wants you to think of kids

With barely two weeks before the momentous occasion, Microsoft is unsurprisingly oiling up all the marketing machinery it can muster. Aside from its Upgrade Your World party, Redmond has just released the first ever video ad for Windows 10. Now you might think this will geek out over all the new features in the upcoming OS. Well, yes and no. Sure it mentions them in passing, but what the new Microsoft really wants you know is how human Windows 10 will be. And what better way to say "human" than with kids?

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Snapchat adds tap to view feature and more

Snapchat adds tap to view feature and more

Snapchat has updated its mobile app, and with the update comes a change to a commonly used feature: opening snaps and stories. In the past you had to press and hold the screen to view these things — with the update, though, you can just tap to view instead. It might not seem like much, but all that holding was taking up precious milliseconds, and if you’re a frequent Snapchat user the difference will add up. That’s not the biggest feature among the changes, though.

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Comcast tipped in agreement to acquire Visible World

Comcast tipped in agreement to acquire Visible World

A source has cropped up claiming that Comcast has entered into an agreement to acquire Visible World, a television advertisement targeting firm — something that, if the deal becomes official, will boost Comcast’s advertising efforts. Visible World is based out of New York and is a firm that opens up avenues for marketers to hawk products to more relevant audiences based on data acquired from their set-top boxes and more. Such could usher in more targeted advertisements on Comcast's cable service.

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Netflix is testing ads before and after videos

Netflix is testing ads before and after videos

One of the nicest things about Netflix is that you can fire up any content you want and immediately start watching it, no advertisements anywhere to be seen. That has started changing recently for some users, however, and now Netflix has confirmed what many were suspecting: it is testing advertisements before and after videos. The advertisements are currently only for Netflix's own content and are only showing up for some users, but that could change in the future.

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Verizon buys AOL for $4.4 billion cash

Verizon buys AOL for $4.4 billion cash

Here’s one we didn’t see coming: Verizon has agreed to purchase AOL. The deal, worth $4.4 billion in cash, gives Verizon something they’ve been wanting for some time — an instantly powerful ad network. AOL’s most recent earnings highlight that; 7% year-over-year growth in revenue, all on the back of third party ad sales, which grew 19% versus last year. As the AOL we knew shrinks from us (you can no longer use it for Apple sign-ins, for instance), the ad network kept them relevant enough for an acquisition.

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Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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Samsung Gear VR allows father to see son’s birth in real-time

Samsung Gear VR allows father to see son’s birth in real-time

Witnessing the birth of one's own child is often said to be one of the most unforgettable experiences a person can have. An event that one should drop everything for in order to attend. Sadly, life isn't always so simple, and there are circumstances that can't help but get in the way. Take, for example, Jason Larke, whose job requires that he be away from home for four weeks at a time. This was to result in his missing the birth of his third child back in February, but Samsung stepped in and offered to let him experience the event in the second-best possible way: live-streamed in virtual reality.

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YouTube may have targeted ads later this year

YouTube may have targeted ads later this year

You watch YouTube — everyone does. Whether it be some new product or a funny montage, we all use YouTube on a fairly regular basis. It’s the hosting site many turn to when they launch a product, find something cool, or want to share something potentially viral. The onslaught of Twitter, Facebook, and others like Twitter-owned Vine are having an effect on YouTube. According to The Wall Street Journal, YouTube raked in about $4 billion last year, but there was no profit. The answer might be a new ad system.

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Dear Microsoft: this is NOT how to sell Cortana

Dear Microsoft: this is NOT how to sell Cortana

From time to time, Microsoft is able to come up with video ads that don't manage to embarrass itself while waging its marketing war against Apple. Remember the Cortana versus Siri ad about speakers? Now that one was done in good taste and has a pretty amusing punchline. Sadly, there are times when Redmond comes out with a video that makes you wonder what the marketing team has been smoking, like this new Cortana vid that is sure to strike a nerve with some members of the female gender.

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