advertisement

Amazon will start rejecting Flash ads next month

Amazon will start rejecting Flash ads next month

The Internet’s collective move against Flash — the frequently vulnerable software that increasingly has more downsides than up — just gained a big new ally: Amazon. The Internet retailer announced this week that it will soon stop accepting Flash advertisements, making it the latest company to gravitate away from Adobe's longstanding and much-maligned software. This announcement follows news earlier this month that Yahoo’s advertisements were used to spread malware that, ultimately, used vulnerable versions of Flash for success.

Continue Reading

Netflix users reclaim 140 hours others spend watching TV ads

Netflix users reclaim 140 hours others spend watching TV ads

Discussions of cord-cutting usually touch on the financial and less-limited aspects of eschewing traditional television. The latter of those two talking points are less relevant today as networks embrace on-demand and live streaming, but there's another aspect of ditching cable that, well, cable can't compete with: the lack of advertisements. Some video streaming services like Hulu still have commercials, but others like Netflix don't, and those who use Netflix are regaining a significant number of hours otherwise spent watching TV commercials.

Continue Reading

Study: Ad-blocking software use is rising at breakneck speed

Study: Ad-blocking software use is rising at breakneck speed

AdBlock and apps like it are the bane of ad-supported websites, and an occasional bit of browser extension-based guilt for users. On one hand, no one wants to deal with ads, at least not the poorly utilized ads found on many websites. At the same time, many users recognize that their favorite websites probably depend on those advertisement dollars, and so they may disable AdBlock for certain websites. Many ad-blocking users don’t bother doing the latter, however, and that makes a new report from Adobe and PageFair particularly worrisome for companies.

Continue Reading

Yahoo’s ads spread malware via hackers, vulnerable Flash

Yahoo’s ads spread malware via hackers, vulnerable Flash

Yahoo was recently hit by hackers who used its advertisements to deliver malware to an unspecified number of visitors on several of its own websites, it has been revealed. The malware campaign carried on for a full 7-day week before Yahoo, having been alerted by the researchers who discovered it, took it down. Yahoo says it is investigating the matter, and though it has not revealed how many people were affected, it said through a spokesperson that the initial reports "grossly misrepresented" the scale of the attack.

Continue Reading

Forever 21 shows Instagram on giant screen made of thread

Forever 21 shows Instagram on giant screen made of thread

What would be the best way to display Instagram posts to a large crowd? Your immediate and of course logically expected answer would be a large LCD screen or something like it. Fashion retailer Forever 21 naturally won't settle for something so plain, so conventional, so boring. Hiring the expertise of rapid product company BREAKFAST, Forever 21 setup what could be the world's first, and probably last, giant screeen that uses not LCDs or even LEDs to show content. It uses nothing than colorful threads for that same purpose.

Continue Reading

Microsoft’s first Windows 10 ad wants you to think of kids

Microsoft’s first Windows 10 ad wants you to think of kids

With barely two weeks before the momentous occasion, Microsoft is unsurprisingly oiling up all the marketing machinery it can muster. Aside from its Upgrade Your World party, Redmond has just released the first ever video ad for Windows 10. Now you might think this will geek out over all the new features in the upcoming OS. Well, yes and no. Sure it mentions them in passing, but what the new Microsoft really wants you know is how human Windows 10 will be. And what better way to say "human" than with kids?

Continue Reading

Snapchat adds tap to view feature and more

Snapchat adds tap to view feature and more

Snapchat has updated its mobile app, and with the update comes a change to a commonly used feature: opening snaps and stories. In the past you had to press and hold the screen to view these things — with the update, though, you can just tap to view instead. It might not seem like much, but all that holding was taking up precious milliseconds, and if you’re a frequent Snapchat user the difference will add up. That’s not the biggest feature among the changes, though.

Continue Reading

Comcast tipped in agreement to acquire Visible World

Comcast tipped in agreement to acquire Visible World

A source has cropped up claiming that Comcast has entered into an agreement to acquire Visible World, a television advertisement targeting firm — something that, if the deal becomes official, will boost Comcast’s advertising efforts. Visible World is based out of New York and is a firm that opens up avenues for marketers to hawk products to more relevant audiences based on data acquired from their set-top boxes and more. Such could usher in more targeted advertisements on Comcast's cable service.

Continue Reading

Netflix is testing ads before and after videos

Netflix is testing ads before and after videos

One of the nicest things about Netflix is that you can fire up any content you want and immediately start watching it, no advertisements anywhere to be seen. That has started changing recently for some users, however, and now Netflix has confirmed what many were suspecting: it is testing advertisements before and after videos. The advertisements are currently only for Netflix's own content and are only showing up for some users, but that could change in the future.

Continue Reading

Verizon buys AOL for $4.4 billion cash

Verizon buys AOL for $4.4 billion cash

Here’s one we didn’t see coming: Verizon has agreed to purchase AOL. The deal, worth $4.4 billion in cash, gives Verizon something they’ve been wanting for some time — an instantly powerful ad network. AOL’s most recent earnings highlight that; 7% year-over-year growth in revenue, all on the back of third party ad sales, which grew 19% versus last year. As the AOL we knew shrinks from us (you can no longer use it for Apple sign-ins, for instance), the ad network kept them relevant enough for an acquisition.

Continue Reading

Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

Continue Reading

Samsung Gear VR allows father to see son’s birth in real-time

Samsung Gear VR allows father to see son’s birth in real-time

Witnessing the birth of one's own child is often said to be one of the most unforgettable experiences a person can have. An event that one should drop everything for in order to attend. Sadly, life isn't always so simple, and there are circumstances that can't help but get in the way. Take, for example, Jason Larke, whose job requires that he be away from home for four weeks at a time. This was to result in his missing the birth of his third child back in February, but Samsung stepped in and offered to let him experience the event in the second-best possible way: live-streamed in virtual reality.

Continue Reading

1 2 3 4 5 6 7 8 9 10 11