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Twitter makes ads program available to all users

, Apr 30th 2013 Discuss [0]

Twitter's advertisement program was only available for several businesses in the past, but in order to generate more ad revenue this year, Twitter has decided to make its advertisement program available to anyone and everyone. The ads program allows users and small businesses to promote their brand and their products through promoted tweets and accounts. The tweets can be adjusted to appeal to the general public, or only to a targeted audience. Read The Full Story

Internet cookies get five year death sentence

, Apr 28th 2013 Discuss [0]

Internet tracking cookies may soon see their demise, at least according to Paul Cimino, the Vice President and General Manager at Brilig Digital Data Solutions, a company that looks through 1st and 3rd party data to leverage for marketing campaigns. He says that the internet cookie has "5 years at most" to live before its killed off. He continues to say that the internet cookie is flawed, invasive, and has privacy issues. There are many that agree with Cimino's statement. Read The Full Story

New Facebook Home ad features Mark Zuckerberg and a screaming goat

, Apr 13th 2013 Discuss [0]

Facebook has revealed its next TV ad for Facebook Home, and this time, CEO Mark Zuckerberg is featured in it. In the video, Zuckerberg is making an announcement about the launch of Facebook Home, and how the app centers around the people, not the apps, and yadda yadda yadda. While he drones on and on, to the boredom of the employees, one employee takes to his HTC First, and scrolls around his Facebook Home interface. Read The Full Story

FTC: Advertisers can’t post deceptive tweets/mobile ads

, Mar 13th 2013 Discuss [0]

The Federal Trade Commission is setting some new, and much needed, guidelines for advertisers. The FTC has updated its guidelines, which were initially released in the year 2000, to include new ad marketing platforms. The FTC states that no matter what medium is used to see the ads, whether its a TV, radio, newspaper, computer, tablet, or a mobile phone, the ads must include full disclosure on the products being marketed. Read The Full Story

2012: Samsung spent a fortune on ad/smear campaigns

, Mar 13th 2013 Discuss [0]

The saying, "It takes money to make money" most certainly applies to Samsung. It turns out that the leader of Android spent about $401 million on advertising last year, which is even more than the $333 million that Apple spent on its campaigns. Researchers say that the huge increase in spending is necessary as it's competing with Apple for the top spot in the smartphone market place. Read The Full Story

Google’s stock may break $1000 within a year

, Mar 11th 2013 Discuss [0]

The folks over at RBC Capital Markets believes that Google's stock may surpass $1000 within the next 12 months. As of today, Google's stock is currently worth $835.04, so the $1000 figure may not be too far off. RBC states that it'd be more accurate to say that the stocks will reach around $950 within 12 months, but under good conditions, such as better advertising revenue, Google's stock can reach up to $1045. Read The Full Story

Mobile Ads are heading to Tumblr

, Mar 6th 2013 Discuss [0]

Tumblr is looking to implement advertisement on its mobile apps. The online-blogging service has seen its number of mobile users skyrocket in the past six months, and it plans on using that success as a monetizing tool. The Tumblr mobile-ads won't be like those annoying pop-up ads featured in various free apps and games. Tumblr will instead just have "featured posts" for companies that join in on its program. Read The Full Story

AT&T attacks T-Mobile in full-page newspaper ad

, Mar 1st 2013 Discuss [0]

When you find out that AT&T put out an attack ad about a competing carrier, you're first guess is that they're probably going after Verizon, which is AT&T's biggest competition right now. However, it turns out that Ma Bell is going after the little guys in a new full-page newspaper ad that appeared in The New York Times, The Wall Street Journal, and USA Today. Read The Full Story

Bugs affect Facebook insights for pages

, Feb 23rd 2013 Discuss [0]

Facebook has discovered that its “pages” feature, which allows businesses and websites to share their information with millions of Facebook users, has a slight issue. There were some bugs that were discovered after Facebook launched a “comprehensive engineering audit” on their pages product. The bugs caused the impressions and audience reach reports to return incorrect information to businesses and websites. Read The Full Story

Twitter launches Advertisement API

, Feb 20th 2013 Discuss [0]

Twitter has just launched its new advertising API. The new ads API is designed to help marketers get their ad campaigns out to the right type of audience. This way, Twitter can help create more relevant advertisements for both marketers and users alike. Twitter states that "our focus has been on delivering better ads for users, not more ads", because more ads would mean a lot of angry Tweeters. Read The Full Story

BioShock Infinite “Icarus” trailer series redefines the art

, Feb 15th 2013 Discuss [0]

This week we're seeing the second in a series of retro-documentary trailers made for the upcoming game BioShock Infinite going by the name "Columbia: a Modern Day Icarus?" The actual content of the game becomes more enticing each moment one watches each of the two trailers that have been released thus far, so much so that I've passed these video spots on to friends and colleagues even when they're not the type of people who would ever end up playing the final product. This sharing is important in and of itself, as the medium almost becomes the message itself with such zeal as we'd only otherwise find in an art film meant for a gallery. Read The Full Story

Samsung Mobile Super Bowl tease “El Plato Supremo”

, Jan 31st 2013 Discuss [0]

It's time for Samsung to start with the teasers for the commercials for the Super Bowl this week with none other than "The Next Big Thing" campaign continuing on into 2013. This first teaser commercial for the final commercial (strange as that may seem) goes by the name "El Plato Supremo" and stars legal consultant Saul Goodman as well as comedic actors Paul Rudd and Seth Rogan. This team of misfits speaks about what they can and cannot say in the actual final commercial, resulting in "The Big Plate" replacing the Super Bowl. Read The Full Story
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