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Renegade social site Ello now has ads via YouTube

Renegade social site Ello now has ads via YouTube

Remember Ello? Not until you just read that, I bet. The ‘Facebook killer’ social network was ad-free, and a bit of fun for a week or so. Various brands latched onto it as a new medium to share themselves with the world, with its stripped-down interface and stark indifference to social as we know it. A big selling point for Ello was ads, where none existed. According to the founders, none would, either. Until today, with the rollout of video and music on Ello.

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Tumblr announces Creatrs, an ad network for Tumblr artists

Tumblr announces Creatrs, an ad network for Tumblr artists

Dovetailing into their other advertising initiatives, Yahoo-owned Tumblr is announcing Creatrs, an agency meant to connect Tumblr artists with interested ad agencies. A two-pronged effort, Creatrs will have two distinct moving parts: Network, and an internal cooperative at Tumblr made up of artists. The Network will allow creators to make their artwork available to brands and advertisers, which opens them up to syndication and better exposure. For now, Tumblr is choosing artists for the initiative, but it is likely going to open up to the community at-large.

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YouTube to air its own Super Bowl halftime show

YouTube to air its own Super Bowl halftime show

The Super Bowl is known for its (sometimes) amusing advertisements, and they tend to rake in the viewers -- both during the show and afterward on YouTube, where many go to re-watch their favorite ads and others go to catch the ones they missed. YouTube isn't letting this Super Bowl advertisement lust go to waste this year, and has revealed that it will be offering its own halftime show, which will be starring the service's own top stars. The halftime show will include fake Super Bowl advertisements, and the entire ordeal will be streamed live on the video service during the Super Bowl next month.

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Snapchat charging top dollar for ad space

Snapchat charging top dollar for ad space

Snapchat has already given way to advertising, with the service letting loose their vanishing ads to unwitting users late last year. The ads show up under the ‘recents’ tab for both iOS and Android, with the obvious goal being clicks from users and returned revenue for Snapchat. Ads don’t just show up, though; they’re carefully seeded, with proprietary content often cajoled from an advertising partner. A new report suggests Snapchat is taking a hard-line stance on ad space, demanding — not asking — for $750,000 per run.

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Twitter comes under fire for new ad campaign

Twitter comes under fire for new ad campaign

Leave it to Captain Kirk to stir up trouble. Star Trek actor William Shatner took to Twitter today to complain about — well, Twitter. Their latest advertising move has ruffled some feathers, where the micro-blogging platform is essentially selling your friendship. By putting promoted accounts in your ‘Following’ list, Twitter is taking an interesting trip down a dark path. The first offender is MasterCard, where Shatner noticed they’d popped up in his Following list, though he didn’t follow them at all.

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Sony Xperia Aquatech store requires SCUBA diving lessons

Sony Xperia Aquatech store requires SCUBA diving lessons

If you're marketing extremely waterproof devices, what would be the best way to get that point across? Well, why not put a store underwater! As if taking a page from Apple's glass retail store in New York, Sony put its concept store four meters under the sea in Dubai. Of course, you won't be getting there on your own and you'll to undergo diving lessons before you are accompanied by trained drivers to the store.

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Twitter ‘App Graph’ collects data about other apps you have

Twitter ‘App Graph’ collects data about other apps you have

Twitter, the app, will soon starting looking around your home screen to see which other apps are there. In a blog post, the microblogging platform is announcing App Graph, which is just their way of finding out which apps you have on your phone. Twitter won’t be looking at your messages, or checking on your activity; they just want to know what apps you have on your phone. The reason, admits Twitter, is advertising. The more data they have, the better their ad network becomes.

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Facebook will reduce ‘overly promotional’ ads in News Feed

Facebook will reduce ‘overly promotional’ ads in News Feed

When you log-on to Facebook, it’s likely to check out your news feed. Facebook’s feed is an evolving product, with many changes having been made recently. Now Facebook will tackle promotional content. After surveying “hundreds of thousands” of users about their feelings toward the content they see, Facebook is ready to crack down. Now, we’ll see less “promotional” material in our news feed, even from those sources we already follow. Like always, the goal is to give us content we “care about”.

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Yahoo buys BrightRoll, has largest video ad network

Yahoo buys BrightRoll, has largest video ad network

Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video is, calling is “display 2.0”, and something that can replace banner ads. BrightRoll makes Yahoo the largest video ad platform provider in the US.

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Netflix puts up clever GIF posters that mirror the weather

Netflix puts up clever GIF posters that mirror the weather

Your daily Internet browsing likely involves at least a GIF or two, and communication is quickly incorporating the animation snippets as visual alternatives to words. It makes sense, then, for someone to try out an advertisement campaign that brings these GIFs to the nearest street corner, and it isn't surprising Netflix would be the company to do it. Given its vast library of videos, Netflix has no shortage of clips to choose from, and it is using them in a creative way.

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