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Qualcomm LTE Direct can serve you battery-friendly ads

Qualcomm LTE Direct can serve you battery-friendly ads

You've probably heard of WiFi Direct, which lets devices connect to each other via WiFi when and where they need to, without the need for a wireless access point like a router. Now Qualcomm is rooting for something similar yet something new. LTE Direct is basically the same except that, as the name would imply, it leverages an LTE network instead. And it's ultimate purpose: to make sure your mobile devices receive location-relevant promotions and information without draining your battery.

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Google Now bucks the ‘app empire’ trend, but will you still use it?

Google Now bucks the ‘app empire’ trend, but will you still use it?

Quick, rattle off everything Google Now does! Unless you’ve been keeping a close eye on all the changes, you likely can’t. The service is adding features at an alarming clip, with recent tweaks like offline cards, hotel info, and parking reminders being among the more useful features we’ve seen added in quite some time. Now is definitely cool, but is it getting it right?

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This is how Samsung will sell you the Galaxy S5

This is how Samsung will sell you the Galaxy S5

Samsung's first TV commercial for the Galaxy S5 has been revealed today, ahead of the smartphone's US release later this month. The video - which uses the tagline "meaningful innovation begins when inspired by what matters to you" - focuses on the key hardware features of the Android smartphone, like its 5.1-inch display and heart-rate sensor, though lacks the personality of previous Samsung ads.

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