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Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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Samsung Gear VR allows father to see son’s birth in real-time

Samsung Gear VR allows father to see son’s birth in real-time

Witnessing the birth of one's own child is often said to be one of the most unforgettable experiences a person can have. An event that one should drop everything for in order to attend. Sadly, life isn't always so simple, and there are circumstances that can't help but get in the way. Take, for example, Jason Larke, whose job requires that he be away from home for four weeks at a time. This was to result in his missing the birth of his third child back in February, but Samsung stepped in and offered to let him experience the event in the second-best possible way: live-streamed in virtual reality.

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YouTube may have targeted ads later this year

YouTube may have targeted ads later this year

You watch YouTube — everyone does. Whether it be some new product or a funny montage, we all use YouTube on a fairly regular basis. It’s the hosting site many turn to when they launch a product, find something cool, or want to share something potentially viral. The onslaught of Twitter, Facebook, and others like Twitter-owned Vine are having an effect on YouTube. According to The Wall Street Journal, YouTube raked in about $4 billion last year, but there was no profit. The answer might be a new ad system.

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Dear Microsoft: this is NOT how to sell Cortana

Dear Microsoft: this is NOT how to sell Cortana

From time to time, Microsoft is able to come up with video ads that don't manage to embarrass itself while waging its marketing war against Apple. Remember the Cortana versus Siri ad about speakers? Now that one was done in good taste and has a pretty amusing punchline. Sadly, there are times when Redmond comes out with a video that makes you wonder what the marketing team has been smoking, like this new Cortana vid that is sure to strike a nerve with some members of the female gender.

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Samsung Smart TV glitch added Pepsi ads to home movies

Samsung Smart TV glitch added Pepsi ads to home movies

Earlier this week, alarms were sounded when Samsung’s privacy policy for their Smart TVs eluded to what amounted to an always-on listening device. In an attempt to drown out the confusion, Samsung changed the language of their policy to clarify. Still, it highlighted that when you’re using voice control for any purpose, your words travel elsewhere, so be careful out there. In the wake of that mini scandal, Samsung has been faced with another. This time, users are finding ads in their locally stored videos — even home movies.

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Apple’s Grammy’s ad paints the iPad as a musical virtuoso

Apple’s Grammy’s ad paints the iPad as a musical virtuoso

If you're given an ad spot in the music industry's biggest award night, you will most likely link it to some musical product. But if your business isn't directly related to that, then you'll have to settle for the next best thing: apps. That is exactly what Apple has done with its latest video targeted at the Grammy's audience. But if you think it is flaunting the latest iPhone 6 or iPhone 6 Plus, think again. It is the iPad that is taking center stage and Apple is showing off how it can be turned into a professional music studio.

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Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

When a massive amount of your income is tied to search, protecting it becomes important. A new report -- citing unnamed sources, from unknown origins -- claims Google, Microsoft, and Amazon have all engaged in paying at least one ad blocking service to whitelist their ads, effectively making it a pay-to-display scenario. Though already in use for smaller advertising companies, the scheme may not be in the best interest of consumers who use Adblock Plus, the service Google and others are alleged to have been paying to display their ads.

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Renegade social site Ello now has ads via YouTube

Renegade social site Ello now has ads via YouTube

Remember Ello? Not until you just read that, I bet. The ‘Facebook killer’ social network was ad-free, and a bit of fun for a week or so. Various brands latched onto it as a new medium to share themselves with the world, with its stripped-down interface and stark indifference to social as we know it. A big selling point for Ello was ads, where none existed. According to the founders, none would, either. Until today, with the rollout of video and music on Ello.

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Tumblr announces Creatrs, an ad network for Tumblr artists

Tumblr announces Creatrs, an ad network for Tumblr artists

Dovetailing into their other advertising initiatives, Yahoo-owned Tumblr is announcing Creatrs, an agency meant to connect Tumblr artists with interested ad agencies. A two-pronged effort, Creatrs will have two distinct moving parts: Network, and an internal cooperative at Tumblr made up of artists. The Network will allow creators to make their artwork available to brands and advertisers, which opens them up to syndication and better exposure. For now, Tumblr is choosing artists for the initiative, but it is likely going to open up to the community at-large.

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YouTube to air its own Super Bowl halftime show

YouTube to air its own Super Bowl halftime show

The Super Bowl is known for its (sometimes) amusing advertisements, and they tend to rake in the viewers -- both during the show and afterward on YouTube, where many go to re-watch their favorite ads and others go to catch the ones they missed. YouTube isn't letting this Super Bowl advertisement lust go to waste this year, and has revealed that it will be offering its own halftime show, which will be starring the service's own top stars. The halftime show will include fake Super Bowl advertisements, and the entire ordeal will be streamed live on the video service during the Super Bowl next month.

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