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Twitter ‘App Graph’ collects data about other apps you have

Twitter ‘App Graph’ collects data about other apps you have

Twitter, the app, will soon starting looking around your home screen to see which other apps are there. In a blog post, the microblogging platform is announcing App Graph, which is just their way of finding out which apps you have on your phone. Twitter won’t be looking at your messages, or checking on your activity; they just want to know what apps you have on your phone. The reason, admits Twitter, is advertising. The more data they have, the better their ad network becomes.

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Facebook will reduce ‘overly promotional’ ads in News Feed

Facebook will reduce ‘overly promotional’ ads in News Feed

When you log-on to Facebook, it’s likely to check out your news feed. Facebook’s feed is an evolving product, with many changes having been made recently. Now Facebook will tackle promotional content. After surveying “hundreds of thousands” of users about their feelings toward the content they see, Facebook is ready to crack down. Now, we’ll see less “promotional” material in our news feed, even from those sources we already follow. Like always, the goal is to give us content we “care about”.

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Yahoo buys BrightRoll, has largest video ad network

Yahoo buys BrightRoll, has largest video ad network

Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video is, calling is “display 2.0”, and something that can replace banner ads. BrightRoll makes Yahoo the largest video ad platform provider in the US.

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Netflix puts up clever GIF posters that mirror the weather

Netflix puts up clever GIF posters that mirror the weather

Your daily Internet browsing likely involves at least a GIF or two, and communication is quickly incorporating the animation snippets as visual alternatives to words. It makes sense, then, for someone to try out an advertisement campaign that brings these GIFs to the nearest street corner, and it isn't surprising Netflix would be the company to do it. Given its vast library of videos, Netflix has no shortage of clips to choose from, and it is using them in a creative way.

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Instagram starts displaying video ads in stream

Instagram starts displaying video ads in stream

Ads in your Instagram feed are nothing new, but video ads? That’s happening. Instagram has gone ahead and made video ads live in your feed, but don’t panic — it’s not as bad as it seems. Though you’ll have ads forced upon you, they won’t be the same boring routine you’re used to. Instagram is taking steps to ensure the ads on their platform are different, and make sense for the culture. Their hands-on approach might just result in the best advertising you’ll ever see, too.

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DROID Turbo shown off by James Franco in bizarre ad

DROID Turbo shown off by James Franco in bizarre ad

The DROID Turbo has made unofficial (alleged) appearances from numerous leaks all over in recent times, not to mention popping up a time or two all snuggled up in its retail packaging. What we have today is a different look at the phone -- an official and incredibly brief look, but it comes in an unusual form: in a somewhat bizarre ad featuring James Franco as the "Bike Phantom". We've got a close up shot of the handset and the video for you after the jump.

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Snapchat’s CEO says ads are coming “soon”

Snapchat’s CEO says ads are coming “soon”

Snapchat, despite suffering some big blunders during its relatively short existence, has continued to grow in popularity and boasts a high valuation at over $10 billion. Yahoo was recently tipped by sources to be planning a significant investment into the startup, which is facing growing pressure to begin generating revenue. Advertising is the obvious route, which was recently tipped to be incoming by sources that spoke to the Wall Street Journal. Now the company's CEO Evan Spiegel has confirmed the news, at least in part, saying that ads will be arriving "soon".

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