AdMob

Facebook thinks they can out-Google Google via Atlas

Facebook thinks they can out-Google Google via Atlas

Do you know what “people-based marketing” is? Facebook’s Atlas ad server is coining the term to make it seem like it’s not tracking you, but it is. By taking your Facebook info and using it to market directly to you, Atlas also thinks it can outperform Google’s cookie-based system.

Continue Reading

Google AdMob comes to Windows Phone 8

Google AdMob comes to Windows Phone 8

Google this week launched AdMob—an SDK developers use to build ad units into iOS and Android apps—for Windows Phone 8 for the first time. The release happened just as Google ads started showing up in the Promotions tab in Gmail for Android.

Continue Reading

All Your Mobile Ads Are Belong to Google, Just Second

All Your Mobile Ads Are Belong to Google, Just Second

Just about six months ago, Google completed acquiring AdMob, a company you more than likely know about if you've ever seen an advertisement on your mobile device. It cost them $750 million to purchase AdMob, and Google and the mob are announcing that they've begun the process of melding themselves together. Over the next few weeks the 20,000 application developers in the AdMob network will have access to Google AdSense ads. This process will begin by adding Google to developers daisy chain of ad networks in spot number 2, meaning once AdMob has run out of ad impressions for that particular app during a particular hour or day, the Google ads start showing up.

Continue Reading

75% of Android OS devices still in North America claim AdMob

75% of Android OS devices still in North America claim AdMob

AdMob may be best known at this point for their new Google overlords, but they've also been finding time to carry out mobile market research.  In their latest report they turned to iPhone OS and Android platform adoption worldwide, comparing unique devices running each OS.  Turns out, 75-percent of Android devices they spotted were in North America, compared to only 49-percent of iPhone OS devices.

Continue Reading

Google AdMob deal approved by FTC; Apple iAd helped clinch it

Google AdMob deal approved by FTC; Apple iAd helped clinch it

Given Google made significant mention of their acquired AdMob technology at Google IO this week, it would've been embarrassing had the FTC turned around and failed to approve the deal.  Happily - for Google - that's not the case, with the final, unanimous judgement of the FTC investigators being that the Google AdMob deal is not, in fact, anti-competitive.  Ironically, Apple's own entrance to the mobile advertising segment, in the shape of iAd, helped Google's argument.

Continue Reading

Google’s Acquisition of AdMob On the Rocks

Google’s Acquisition of AdMob On the Rocks

With all this talk of mobile advertisement, especially with Apple rumored to be busting into the market come tomorrow, this is definitely some disheartening news. According to some recent reports that have sprouted Wednesday, the Federal Trade Commission (FTC) might be on the march to vote against Google's buyout of AdMob. An unnamed source talking to Reuters came forward to release the information, talking along the lines of: "significant competitive problem."

Continue Reading

Apple to Unveil Mobile Advertising This Thursday?

Apple to Unveil Mobile Advertising This Thursday?

So, this Thursday is going to be a big day for Apple. They've already launched the iPad, and just two days later, they announced that we're all going to get a sneak peek at iPhone OS 4.0. However, it looks like that's not all that Apple is planning. At Thursday's iPhone Developer event, sources close to the company's plans are saying that Apple is going to go ahead and unveil what they've been working on to compete with Google. And, oddly enough, that's probably great news to Google.

Continue Reading

AdMob February 2010 Report Shows 48% Increase in Smartphone Traffic

AdMob February 2010 Report Shows 48% Increase in Smartphone Traffic

There's no doubt that, as we move forward, the world of mobile phones is drastically increasing in just about every single way imaginable. After all, when companies like HTC work together with wireless carriers like Sprint to bring out the EVO 4G, online traffic is going to increase. And, as AdMob shows with their report last month, we can see that smartphones are on a sharp incline, but so are Mobile Internet Devices (MIDs). Where do feature phones fit in all of this? That's what some would consider the bad news.

Continue Reading

Consumer groups ask FTC to block Google’s AdMob purchase

Consumer groups ask FTC to block Google’s AdMob purchase

Online advertising is a huge business and has helped to turn Google into one of the biggest companies in the technology industry. Google is looking to expand its advertising empire and is now targeting the mobile advertising market that is in its infancy.

Continue Reading

iPhone gobbles up 40% of smartphone market according to AdMob

iPhone gobbles up 40% of smartphone market according to AdMob

We all know that the iPhone is wildly popular and has sold as many units as Apple could make in many countries. To get an idea of how much of the market the average smartphone brand holds, we look at the percentage of mobile ads that are served the devices mobile browser.

Continue Reading