adidas

Adidas sues Under Armour over fitness wearable tech

Adidas sues Under Armour over fitness wearable tech

Adidas has accused Under Armour of wearable patent violation, filing a lawsuit in which it claims ten of its miCouch technologies have been infringed by its rival's health and fitness products. The suit, filed in Delaware earlier this month, sees Adidas claim that a former senior engineering manager who jumped ship to Under Armour used his "direct knowledge of Adidas' patent portfolio" to give the Armour39 an unfair edge.

Continue Reading...

Adidas Climawarm+ tech combines Thermolite and hollow yarn for light warmth

Adidas Climawarm+ tech combines Thermolite and hollow yarn for light warmth

This winter there's an Adidas-branded technology out there by the name of Climawarm+, one that will allow wearers to retain heat in their garments without an overly abundant amount of weight. While most users will see the branding and take the obvious for granted, those of you wanting to know a bit more about how the company makes this simple combination work are in luck - we've done just a bit more digging, with some firsthand experience for good measure.

Continue Reading...