Acura

This is Acura’s NSX Super Bowl commercial

This is Acura’s NSX Super Bowl commercial

You don't need to be a sports fan to know that the 2016 Super Bowl commercials are A Very Big Deal, and Acura is kicking things off early. Unsurprisingly, it's the company's flagship NSX, the upcoming hybrid supercar, which is star of the thirty second spot, with a particular focus on how it sounds.

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Acura Precision Concept revealed to give luxe rebirth

Acura Precision Concept revealed to give luxe rebirth

Acura is looking to get back to its "Precision Crafted Performance" roots with the new Precision Concept, a striking sedan revealed at the NAIAS 2016. Aiming to influence tomorrow's Acura sedans - and give them a needed aggressive and distinctive boost - the bright red four-door with its B-pillarless suicide doors is no mere concept, Honda's luxury division says, but a design study to revamp the brand on its 30th anniversary.

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First iPhone hacker built a self-driving car with Linux

First iPhone hacker built a self-driving car with Linux

Wait, what? You might be asking yourself what inspired a hacker by the name of George Hotz to build his own self-driving car. That's what we wanted to know, too. It would seem that Hotz decided to kick out a self-driving car using a 2016 Acura ILX in "about a month." He's using Ubuntu Linux as his operating system and has an absurdly massive 21.5-inch display sitting in the middle. A flight navigator joystick rests between the front two seats which, when triggered, engages a fully operational self-driving vehicle system.

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2017 Acura NSX First Drive Preview

2017 Acura NSX First Drive Preview

We've been waiting for the new 2017 Acura NSX so long, I was starting to worry I'd find it passé even before I drove it. It's been three years since Acura first showed off the NSX Concept, and only a little less than that since their abrupt about-face on the powertrain that turned what was shaping up to be a relatively mainstream sports car - albeit with an iconized nameplate - into a complex hybrid.

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Acura recalls cars after auto-brakes get distracted

Acura recalls cars after auto-brakes get distracted

A glitch in its semi-autonomous driving system is forcing Acura to recall almost 20k cars, because over-zealous safety systems might unexpectedly slam on the brakes. The luxury arm of Honda is promising drivers of the 2014-2015 MDX sedan and RLX SUV a software update that will make the optional Collision Mitigation Braking System (CMBS) a little less zealous, after finding that it could be confused by certain types of road furniture.

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2016 Acura RDX climbs luxury ladder in loyalty drive

2016 Acura RDX climbs luxury ladder in loyalty drive

Acura is working on converting entry-level luxe hunters to its cause, and the second step in the strategy that started with the 2016 ILX is this, the 2016 Acura RDX. Revamped and prettified to better match not only Acura's latest design language - glitzy "Jewel Eye" LED headlamps and less plasticky snout included - but the raised expectations of luxury SUV buyers the 2016 RDX gets a new engine, gives economy a bump upwards, smarter all-wheel-drive, and a more capable infotainment system. Meanwhile, there's an even more expensive version at the top end to capitalize on what Acura says is a new breed of drivers.

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2016 Acura ILX first-drive – Luxury chasing loyalty

2016 Acura ILX first-drive – Luxury chasing loyalty

There’s an odd dance to be followed when, as Acura is with the 2016 ILX, you’re launching a revamped version of an existing car. On the one hand, you want to highlight just how improved it is over its predecessor; on the other, you can’t be too critical, because then drivers start asking why you were so enthusiastic - and are now so cruelly honest - about the older car. For the 2016 ILX, Acura is more blunt than many: the old model was designed before the host of “entry premium sedans” hit forecourts, with Mercedes-Benz, Audi, Lexus, and others changing the game in the process. For the MY2016, then, the focus is more rewarding driving, more luxury, and a generous injection of tech borrowed from Acura’s TLX.

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Grunt versus Green: Detroit shows an auto industry torn

Grunt versus Green: Detroit shows an auto industry torn

Not everything on four wheels is created equal, and while the Detroit Auto Show had its fair share of eco-mindful cars this week, the industry still couldn’t resist some heavy duty muscle. Cars like the new Chevrolet Volt and its baby - and currently only conceptual - brother, the Bolt, showed GM isn’t giving up on plug-in hybrid and range-extended cars. Its efforts were arguably overshadowed with the reveals of Ford’s GT and Acura’s NSX, however, along with a brace of new, luxury vehicles that gave only minor nods to the environment, if at all.

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This is it: The 2016 Acura NSX

This is it: The 2016 Acura NSX

It's the car Acura fans have been waiting over two decades for, a new Acura NSX, and it's finally made its debut at the Detroit Auto Show today. Powered by the combination of a twin-turbocharged, 75-degree DOHC V6 engine with a 9-speed dual clutch transmission (DCT) and trio of electric motors making Acura's Sport Hybrid system, the 2016 NSX will be built in Ohio, America, and was designed - both outside and under the sinuous design - predominantly by a US-based R&D team. The result is a new supercar contender created over the course of the past three years.

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The new Acura NSX is coming: Jan 2015 reveal

The new Acura NSX is coming: Jan 2015 reveal

Acura knows what car fans have been waiting for, and it's finally putting us out of our misery, confirming that the new Acura NSX supercar will be unveiled in January 2015. Set to hit roads later in the year, the new NSX will take pride of place on Acura's stand at the North American International Auto Show, complete with not one, not two, but three motors pieced together in the new Sport Hybrid power unit. Aiming to reclaim the "everyday supercar" title the original NSX held so convincingly years ago, the new NSX has so far only been teased - there's a must-see video of the car after the cut - though we're expecting it to stick closely to Acura's 2013 concept.

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