acquisition

Google Ventures continues to precede acquisition with Divide

Google Ventures continues to precede acquisition with Divide

The company formerly known as Enterproid - now as Divide - has been acquired by Google. Google Ventures previously invested in Divide, making this one in a line of companies that had investment cash from Google Ventures only to then be acquired by Google in its entirety. One does not always precede the other, but this situation is too plain to not explore.

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Google buys Appetas, could spell doom for Yelp

Google buys Appetas, could spell doom for Yelp

After purchasing Zagat in 2011, Google’s restaurant review ambitions have floundered. Though they have one of the more powerful properties in the restaurant industry, there was no native way to interact or otherwise provide quick and easy feedback on your favorite eating spot. With their purchase of Appetas, Google is taking an end-around, potentially crippling the troubled Yelp in the process.

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