acquisition

Apple taking over design of Beats hardware in acquisition

Apple taking over design of Beats hardware in acquisition

Though Apple will operate Beats independently of the company proper, things will definitely be changing. Beats’ iconic designs have been thanks to design firm Ammunition, who designed everything from the Pro to the Pill. Now that Apple has snatched up Beats, they’ll be handling the hardware as well, leaving Ammunition out in the cold.

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Apple Beats: The Next Episode

Apple Beats: The Next Episode

The acquisition of Beats by Apple was not about shutting down a rival company, nor was it about grabbing patents. Apple didn’t intent on purchasing Beats because they wanted good designers or because they didn’t already have good enough headphones themselves. Instead, this purchase was the first in Apple’s public transformation into a company that isn’t forced to retain its excellence by strict regulation of hardware and software. Now begins Apple’s diversification.

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Apple’s acquisition of Beats confirmed for $3 billion

Apple’s acquisition of Beats confirmed for $3 billion

In an attempt to get a “headstart”, Apple CEO Tim Cook has confirmed the company is purchasing Beats. He also says Apple will spend $3 billion for Beats, the largest acquisition ever for Apple. This ends weeks of speculation, giving us the answers we’ve been so curious to know.

Apple rumored to have reduced offer for Beats

Apple rumored to have reduced offer for Beats

All the fanfare over Apple buying Beats, and it turns out Apple wasn’t even done researching the company when we first heard of it. A new report from the New York Post suggests Apple was still doing their due diligence when news of the proposed acquisition leaked. The report also suggests Apple has reduced their offer for Beats on the back of poor streaming subscriber numbers.

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Apple/Beats deal said slowed by money, power, and respect

Apple/Beats deal said slowed by money, power, and respect

The Apple deal to acquire Beats, which was supposed to have happened weeks ago, has dragged out far too long. If a deal were to be made, we expect it would have been done by now, but a new report suggests there are some visceral hang-ups keeping it at bay. Most notably, the three tenets of any business dealing: money, power, and respect.

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Google Ventures continues to precede acquisition with Divide

Google Ventures continues to precede acquisition with Divide

The company formerly known as Enterproid - now as Divide - has been acquired by Google. Google Ventures previously invested in Divide, making this one in a line of companies that had investment cash from Google Ventures only to then be acquired by Google in its entirety. One does not always precede the other, but this situation is too plain to not explore.

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