Sony

Sony Xperia E4g revealed in black and white

Sony Xperia E4g revealed in black and white

This week Sony has revealed their newest Xperia smartphone - and it's not a Z4. This device will be aimed at markets where low-price smartphones are taking over. Preparing to take this market with a smartphone that both looks and acts the part of a high-end smartphone, Sony is releasing the Sony Xperia E4g this April. There will be a single-SIM version and a dual-SIM version available this Spring in several regions throughout the world - except in the United States, of course.

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PS4 to top Xbox One in sales through 2018, analysts predict

PS4 to top Xbox One in sales through 2018, analysts predict

It's no secret that thus far the PlayStation 4 is winning the current game console war against the Xbox One. The muddled announcements of the latest Xbox with restrictive features and the previous requirement of the always listening camera meant from launch the system was playing catch-up to Sony's PS4. However, some analysts are predicting Microsoft's system to continue to sell fewer numbers all the way into 2018, and by a margin of over 20 million units.

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Sony has $160 microSD card coming for ‘Premium Sound’ lovers

Sony has $160 microSD card coming for ‘Premium Sound’ lovers

It’s all about sound. And noise. Well, to Sony it is, at least. In a bit of a head-scratcher, Sony is releasing a new microSD card, called the microSDXC. This 64GB card is labelled as being “for Premium Sound”, to which Sony hopes audiophiles everywhere will buy it. At $160, it’s a lot pricier than similarly specced microSD cards. That massive price boost (like five-times as much) is explained away, where Sony explains it has “less electrical noise when reading data”.

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Sony throwing in the towel on phones and TVs

Sony throwing in the towel on phones and TVs

Sony's appetite for struggling through the cutthroat smartphone and TV segments may have finally faded, with the company's chief exec saying he will no longer chase sales growth, and is open to spinning-off each. The admission of near-defeat comes as CEO Kazuo Hirai outlined his new focus for the next three years, concentrating on PlayStation and camera sensor development rather than segments like phones which have been attacked at either end of the market, both by cheap rivals from Asia, and from more high-end competition from Apple and Samsung.

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Sony invests in self-driving automaker ZMP

Sony invests in self-driving automaker ZMP

Tech companies are flocking to the self-driving car market with some making significant investments into other firms that are helping to develop technology. Intel for instance is working on tech that will benefit self-driving cars. The big rumor the last week or so has been that Apple is set to enter into the self-driving car market. On the heels of that rumor comes confirmation that Sony is stepping into the market.

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Non-attachable Sony SmartEyeglass Dev Edition coming in March

Non-attachable Sony SmartEyeglass Dev Edition coming in March

It seems that Sony is kicking its smart eyewear plans into high gear. Just after releasing a video that details the idea behind its SmartEyeglass Attach! single-lens display module, it is now announcing the upcoming availability of its binocular display sibling, the original, non-attachable Sony SmartEyeglass. This, however, and hopefully, isn't the final version of the device, but even as a first developer edition, it is already more affordable and more available than that other popular smart spectacle, Google Glass.

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Sony’s Xperia E4 available for UK pre-orders

Sony’s Xperia E4 available for UK pre-orders

When it was announced, Sony’s Xperia E4 wasn’t quite what we were expecting from Sony. After announcing they’d be dedicating themselves to flagship offerings, a decidedly mid-range phone was a shock to the system. Still, the E4 will find favor with many smartphone users, and the low price point might have Sony’s latest in more hands than their flagship Xperia devices. With big promises like two-day battery life and a pretty respectable spec sheet, UK fans can now pre-order an Xperia E4 via Clove.

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Sony video demos SmartEyeglass Attach! concept

Sony video demos SmartEyeglass Attach! concept

Google may be a bit ambiguous about Google Glass' future, but Sony seems unfazed. Either it has a very strong faith in the still non-existent smart eyewear market or it thinks it can take advantage of Google's failure there. Either way, it is pushing ahead with own attempt but also tries to approach the problem from a slightly different angle. SmartEyeglass Attach!, which is not to be confused with its other, odder attempt, may succeed in one area where Glass failed: flexibility.

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VAIO makes a comeback with new VAIO Z, VAIO Z Canvas hybrids

VAIO makes a comeback with new VAIO Z, VAIO Z Canvas hybrids

Sony may have given up the fight, but VAIO, now a company in its own right, is still fighting the good fight. In fact, the now Japanese-owned PC maker has just unveiled two new members of its family, one of which could take on the Microsoft Surface Pro 3. One reuses the VAIO Z name, but with a completely different design, while the other calls itself the VAIO Z Canvas. What both have in common, aside from some specs, is that they are both convertibles.

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Turned 18? Now you can turn your PSN sub account into a master

Turned 18? Now you can turn your PSN sub account into a master

Even gamers grow older. There comes a time when a young gamer reaches a certain legal number of years where he or she can get access to content previously unavailable to them, legally or otherwise. When that coming of age does arrive, Sony will now let them easily gradate from a PSN Sub Account to a Master Account as easily as flicking a switch. Sony says this is a much requested feature and, considering that a lot of gamers probably turn 18 every year, it's somewhat puzzling it took them this long to implement it.

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