Although Sony is still a big name in the industry, it no longer has the same force it had back in the days. It sold off its VAIO PC business to shed some unnecessary weight and it seems that its mobile devices might soon be on the way out as well. On the other hand, it also needs new businesses and products to keep it afloat, but a risk-averse culture and financial considerations keep it from jumping into more adventurous pursuits. The solution? A crowdfunding platform that encourages experimentation but, at the same time, shields it somewhat from failure.