This week at SXSW the LEGO presentation team have showed off and mentioned several new sets for the near future. In addition to suggesting that they’ll have more LEGO Movie sets in the near future, they’ve given glimpses of in-movie "history books" and Taco Tuesday. From what we understand of the LEGO Movie sets out on the market today, the team didn’t expect such a major response from moviegoers - they’ve been modest so far: there’s a lot more on the way.
LEGO is exploring 3D printing as a potential way for fans to produce their own custom bricks, as a way to stave off all-virtual world building games like Minecraft. The plastic brick company - which has already worked with Google on a virtual LEGO game playable in the Chrome browser - describes its attitude toward 3D printing as one of trying to convert it into "an opportunity for us," CMO Mads Nipper suggests.
Supposing you’ve not dismissed this title as another tried-and-failed movie-to-game translation, you’ll be glad to know what The LEGO Movie Videogame is just about as smooth a delivery as we’ve ever experienced. Having both the previous (rather successful) Lego video games to live up to and the (wildly successful) Lego movie to live up to, this game isn't attempting to be a stand-alone game without movie influence. Instead, The LEGO Movie Videogame attempts to be an extension of the movie universe - and it does so with flying colors.
Some of us may have been playing with LEGOs when we were 12-years-old, but most of that revolved around making pyramids and accidentally leaving bricks in places bare feet fear to tread. Such isn't the case with Shubham Banerjee, who is in seventh grade and, seeing a need, developed an inexpensive braille printer from LEGOs.
This week the first look we've had up close and personal with the creators and the artwork behind Star Wars Rebels is close at hand. What we're seeing here is a preview for the animated show that'll take place between the 3rd and 4th Star Wars movies. That is to say - making a bridge between the prequel trilogy and the classic, original trilogy with storyline.
I took my 3-year-old daughter to The LEGO Movie this week and she sat through the entire 100-minute film in quiet reverence. End of review. I'm an adult male who grew up with LEGO and, with my daughter, continue to play with and enjoy the creative building toy today - and I was entertained by the movie from start to finish. My daughter and I are two of the types of audience members the creators of this movie appear to have aimed for directly.
This week the LEGO Movie has been released with a bang - $69 million at the box office and the second-biggest February launch of all time. Now the folks behind the title song have been allowed to release their rather unique hand-made music video to the public. Here we're seeing "Everything is AWESOME!!!" in classic LEGO form, of course.
The first time I saw the trailer for The Lego Movie, I thought it looked like a bad idea. Apparently, I am one of the few that thought that considering how well that movie did at the theater so far. As you might expect, a new videogame has launched to go along with the movie. The game is called The Lego Movie Videogame.
Sherlock Holmes reboots haven't been in short supply, but few have caught the public imagination like the BBC's Sherlock, and the moody series - just ending its third season - may be immortalized in a new LEGO set. The kit - which would include the pieces to build a version of Holmes' 221B Baker Street home, along with minifigs of Sherlock himself, John Watson, Moriarty and more - is one of LEGO's six Winter 2014 LEGO Review contenders, along with a large-scale model of the time-traveling DeLorean from Back to the Future, and the transforming VF-1 Valkyrie mecha from anime Space Fortress Macross.
Google and LEGO have collectively destroyed any semblance of productivity today, by opening up the Build with Chrome virtual LEGO set to everyone. Originally launched back in 2012 in Australia, Build with Chrome puts virtual versions of the iconic bricks into the Chrome browser on both the desktop and mobile.
The server racks and computer shelves of CERN might not be the first place you'd expect to find LEGO lurking, but the CERN Computing Centre team was ready with some Easter Eggs when the Google Street View cameras came calling. Google took its photo-documenting systems round the European Organization for Nuclear Research earlier this year, allowing Google Maps users to navigate the corridors virtually. However, in among the Higgs Bosons there are some hidden gems a little easier to find: aliens, gorillas, and more, all made of LEGO.