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Why the Fire Phone is no gimmick

Why the Fire Phone is no gimmick

Amazon’s Fire Phone, set to launch next month, comes with a wide range of features that some critics are calling gimmicks. They argue that the device’s four cameras on the front that allow it to deliver a 3D-like effect and some extra Dynamic Perspective features, like tilt and swivel, makes little sense. And Firefly, they say, is little more than a way for Amazon to make more money off a given product. The truth, however, is much different.

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Amazon Fire Phone hands-on

Amazon Fire Phone hands-on

There are two sides to Amazon's new Fire Phone. On the one hand is the technology, Amazon experimenting with face tracking and optical recognition. On the other is the price and AT&T exclusivity; many believed Amazon would try to shake up the phone industry with its pricing, not match it. I've spent some time with the Fire Phone today: read on for some first impressions.

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Pokemon TV hits Amazon Appstore

Pokemon TV hits Amazon Appstore

The folks at Amazon interested most in making certain they’ve got the largest cross-section of Android-based apps possible have let it be known that Pokemon TV has hit their device library. In the Amazon Appstore, users will be able to access Pokemon TV starting this week. This app will allow users to access a library of more than 700 episodes of Pokemon TV shows spanning 16 seasons.

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Amazon smartphone detailed: tapping the tilt

Amazon smartphone detailed: tapping the tilt

The power of the tilt will be utilized in the first-ever Amazon smartphone if this weeks’ anonymous reports are to be believed. While most smartphones have a gyroscope sensor inside, their uses are relatively few - depending on the apps they choose to use, that is. Amazon’s smartphone is said to use the gyroscope to massive effect.

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Amazon smartphone tipped international with “Project Aria” codename

Amazon smartphone tipped international with “Project Aria” codename

With a codename like "Project Aria", we wouldn’t be surprised if Amazon was also trying to kick out the SEO of Motorola/Google’s Project Ara while they’re at it. This week it’s been tipped that Amazon’s long-rumored smartphone is part of talks between the company and potential OEM partners for overseas distribution. What we’re also to understand today is that "multiple" United States-based cellular carriers are already onboard with the idea.

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