Apple

Let’s be generous and call this Samsung ad an Apple “homage”

Let’s be generous and call this Samsung ad an Apple “homage”

Apparently desperate to grasp ridicule from the jaws of success, Samsung has opened up a world of new copycat accusations with a video espousing the design of its Galaxy S6 edge. Ostensibly intended to highlight exactly what goes into producing what are undoubtedly the best-feeling Samsung smartphone to-date, the fancy 3D thermoformed glass, nano-thin multi-coating processes, and clever antenna integration are all overshadowed by a voice that sounds a whole lot like the British tones of a familiar Apple design chief.

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Living with the new MacBook Retina

Living with the new MacBook Retina

There’s an unusual degree of forthrightness - sometimes bordering on vitriol - in how outspoken people are about the new MacBook Retina. It’s something you see occasionally with high-profile, edge-pushing devices: not just dissent as to whether it’s a good product to buy or not, but a sort of slightly-frothy aggression in aiming to convince you that you’ve made the wrong decision.

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Cover your Apple Watch with real gold for a few hundred bucks

Cover your Apple Watch with real gold for a few hundred bucks

Just over week ago we told you the story of how one YouTuber saved himself a whole bunch of moolah by making his Apple Watch Sport gold with only some creativity and a can of spray paint. But what to do if you actually want the luxury of a real gold Apple Watch but can't afford the $12,000 Edition model? The answer is WatchPlate, a company that will add 24 karat gold to your stainless steel Watch for only $399.

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Star Wars’ BB-8 droid if it were designed by Apple

Star Wars’ BB-8 droid if it were designed by Apple

Hey Apple fans, wouldn't it be awesome if just about everything was designed Jony Ive and his team at the Cupertino company? Stuff like vacuum cleaners, kitchen appliances, and even toilet seats would sleek, aluminum-covered products of precision and beauty. Okay, maybe that wouldn't be so great. But there are definitely some things we can agree would be pretty cool looking if they came Apple. Take BB-8, that cute new spherical droid from Star Wars: The Force Awakens, for example.

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Apple Watch torture tests include liquid nitrogen, .50 cal bullet

Apple Watch torture tests include liquid nitrogen, .50 cal bullet

There are certain things to be expected when a new notable product is launched -- there will be fanfare and critics and coveting and all sorts of things, and at some point once the product rolls out there will be destruction. Lots and lots of destruction. The Apple Watch is no exception, of course -- we've seen products get cooked and blended and shot and dropped and smashed and just about every other "torture test" you can think of, and now it's the Apple Watch's turn.

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Apple talks Apple Watch heart rate monitoring and tattoos

Apple talks Apple Watch heart rate monitoring and tattoos

Apple Watch is as good a smartwatch as we’ve seen enter the market, but like all gadgetry — it’s not without its quirks. The latest head-scratcher has been reports that Apple Watch won’t give an accurate reading of your heart rate when over a tattoo. To clarify just how their heart rate monitor works, Apple has created a page dedicated to walking us through the Apple Watch sensor hardware, and best practises for getting an accurate reading. They’ve also clarified that some tattoos may interfere with Apple Watch when it comes to reading your heart rate.

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Apple’s (beta) App Analytics tool is now rolling out

Apple’s (beta) App Analytics tool is now rolling out

Developers looking to get insight on why their apps may or may not be making it onto iPhones and iPads now have a new diagnostics tool. Simply called “App Analytics”, the tool is Apple’s way for Developers to discover all kinds of info about their apps, even how many page visit their app received in the App Store. The service is still in beta, and is being seeded on a first-come, first-served basis. If you’re a Developer not on the list, it’s not too late to sign up.

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Clues suggest a new Apple TV is headed to WWDC 2015

Clues suggest a new Apple TV is headed to WWDC 2015

With Apple’s WWDC event right around the corner, there’s a lot of wonder and excitement in the air. Over the past 12 months, Apple has blown up the tech space with some great new products, both hardware and software, so what could they be bringing to WWDC? Media, and lots of it. Not only is a refresh to iTunes/Beats expected, but Apple TV is poised for redirection as well. With expectations high, two new clues suggest we’re about to get the Apple TV we’ve always wanted.

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Apple Watch Sport costs $85 to manufacture, say analysts

Apple Watch Sport costs $85 to manufacture, say analysts

You might be interested in buying an Apple Watch (unless you already have). Once you strap that thing on your wrist, you’ll undoubtedly — at some point — wonder how much it costs to make. You spent upwards of $350, but what did Apple spend on parts and such? Curiosity gets the best of us from time to time, and analysts are no different. IHS Technology recently tore the Apple Watch apart, and attempted to find how much it costs to manufacture. Their ‘guess’? $83.70.

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Apple Watch S1 SoC teardown shows custom processor

Apple Watch S1 SoC teardown shows custom processor

The beloved iFixit has already torn the Apple Watch apart, but those teardowns are meant to gauge repairability, not get gritty with the details on specs. While we might glean a thing or two from them, the overall aim is to let us know how much of a pain in the wallet it’s going to be when we bust our tech up. After that teardown, we’re now getting a better look at what makes the Apple Watch actually tick, and guess what — it really is pretty groundbreaking.

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