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‘3ality Technica’ Stories

Elements Micron Standard Line brings professional support for small cameras

, Jun 20th 2012 Discuss [0]

If you've read up on our coverage of the camera gear group called 3ality Technica, you know there's a lot going on behind the scenes when it comes to supporting the cameras that capture the biggest-name films in the industry. Elements, a division of 3ality Technica, has launched a brand new product this week by the name of Micron. This "Micron Standard Line" is a set of accessories created specifically for digital cameras that are small and lightweight. The first solution they're releasing is a set of hardware made specifically for the Sony NEX-FS700 - that camera having been revealed just earlier this year, mind you. Read The Full Story

Prometheus red carpet rolls out in London – join us today!

, May 31st 2012 Discuss [0]

Today is the big day in London for those anxiously awaiting the very first showing of the sci-fi epic Prometheus, and we’re right there along with them on the red – or blue, rather – carpet! This event is taking place in Leicester Square with stars Charlize Theron, Michael Fassbender, Guy Pearce, and Noomi Rapace as well as the director of the film Ridley Scott joining in on the fun tonight (or today, if you’re joining us from the USA.) We’ll be viewing the film as well as speaking with film producers, workers, and random Prometheus affiliates as they walk the carpet before the big show.

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3ality Technica speaks on Prometheus: ‘the best experience possible with 3D’

, Apr 18th 2012 Discuss [1]

This week we sat down with 3D rig and software company 3ality Technica’s Stephen Pizzo to discuss their newest products and how they played a part in the filming of recent giant Hollywood films as Prometheus. Turns out, Pizzo (3ality Technica’s senior vice president) told us, it was Head Cinematographer Dariusz Wolski that convinced Ridley Scott that 3D was a possibility for a film such as the Alien prequel Prometheus – and that with the gear that was available today, they could film the movie the with the same ease and precision they’d be afforded with 2D equipment. In fact, 3D was made possible with essentially no extra effort on the part of the film crew; read on for the first part of the full SlashGear interview.

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3ality Technica Helix 3D rig delivers next-gen camera control

, Apr 17th 2012 Discuss [0]

The folks at 3ality Technica have revealed their next-generation stereoscopic 3D system Helix to further their dominance in the Smart 3D market. This device is effectively an ultra-precise rig which allows two cameras to be aligned with sub-pixel accuracy, 3ality Technica doing this in a way that also allows the whole setup to bring a 2D shooting schedule (relatively fast) to the 3D filming world (generally too slow to realistically work with in a real Hollywood-deadline environment.) The Helix is the newest product made by 3ality Technica and is made specifically work with the rest of their 3D suite of products. Read The Full Story