T-Mobile launched its nationwide prepaid wireless brand, GoSmart Mobile, today. Its plans start at $30 a month for unlimited talk and text, $35 a month for unlimited talk, text, and 2G data, and $45 a month for unlimited talk, text, and 5 GB of 3G data. GoSmart has become available throughout 3000 retail stores all around the U.S. T-Mobile wants to snag as many customers in the prepaid market as possible.
According to Doug Chartier, senior VP of GoSmart, around 80 million U.S. consumers purchase prepaid wireless phone service instead of signing two-year contracts. The prepaid market is growing around 8% each year. T-Mobile has been testing its new prepaid service in 9 markets since December, and in only two months, “tens of thousands” of customers have signed up.
If you want the highest data speeds allotted by T-Mobile, you can also purchase their own offering of prepaid plans. At $30 a month, you can get 100 minutes, unlimited text, and 5GB of high-speed 4G data. For $60, you get unlimited talk, text, and 2GB of 4G data, and for $70 a month you get unlimited talk, text, and 4G data with no cap. With T-Mobile’s $70 plan, you can Netflix as many movies, stream as much Pandora, and Skype call as many people as you want with no worries.
The world of prepaid wireless service is becoming more and more appealing to consumers. With companies like Virgin Mobile USA and Straight Talk who offer extremely cheap wireless service plans, it’s more tempting to sign up with them than pay $100+ a month for AT&T or Verizon Wireless’s service. Also with companies like GoSmart, T-Mobile, and Straight Talk offering customers the option to bring their own device, it’d be much cheaper to just purchase a device off eBay, Amazon, or Swappa, and use it on their network. Are you on a prepaid plan?