It appears that the folks at T-Mobile are aiming to keep or gain a new collection of customers on iPhone 5 day - that being this Wednesday - with a plan they call "Unlimited & Unlocked." This plan will have customers bringing in their unlocked iPhone devices - of all kinds, we must assume, hint hint - with a lure of unlimited data in the mix. Whether or not they'll offer the same deal for the iPhone 5 as they are prepared to with the iPhone 4S and below is not yet known - what is known is that this is T-Mobile's biggest effort to date for working with a phone that they don't even carry.
Interesting, isn't it, that the iPhone is such a monster that the fourth largest mobile data carrier in the United States is willing to create advertisements for it without actually carrying it themselves? Here with this new set of Value plans you'll have anywhere in between $59.99 and $104.99 a month for different amounts of data. The highest cost will have you working with 10 gigabytes of data before you're throttled while the $59.99 plan has 2GB of data before throttling.
For those of you that do not know, throttling is a term for when you've gone over your limit with an "unlimited data" plan where the data then screeches to a near halt. You'll still have a data connection, but barely. With this system, T-Mobile is able to say they have Unlimited Data - because technically, they do. Plans on other carriers without "Unlimited Data" keep the same speed throughout your usage but begin to charge you monster amounts of "overage" cash once you've gone over your monthly allotment.
Select markets will be giving a $100 USD gift card to anyone bringing in an iPhone that signs up for a two-year contract - markets such as Atlanta and New York, in this case. T-Mobile representative Harry Thomas spoke with CNET this week noting how the situation was "a big opportunity to sell people who already have an iPhone." He also noted that T-Mobile was "hearing from AT&T customers that they are frustrated by costs and capacity constraints - we do have high expectations."