We mentioned earlier this week that Internet usage during the Super Bowl last weekend dropped 15% as people turned off the computer and tuned into the game. However, for millions of viewers all around the world the only way they could watch the Super Bowl was to stream the game online. The game streamed via CBSSports.com, NFL.com, and NFL Mobile from Verizon live.
The online viewership metrics for the game are now in and Super Bowl XLVII set an impressive record. The game set multiple viewership records for a single game sporting event in the United States and also went down in history as the most social telecast ever. Data supporting these claims is provided by Omniture and other third-party monitoring firms.
The CBSSports.com live stream for the game attracted 3 million unique viewers to the video player for an increase of 43% compared to Super Bowl XLVI last year. People who watched the game online generated nearly 10,000,000 live video streams for an increase of 100% from last year. The game set a record for minute streamed with 114.4 million.
The minutes streamed number is 46% higher than last year. CBSSports.com also reports that Sunday was the largest recorded audience in the website’s history. This year’s Super Bowl also marked the first time that a Super Bowl halftime performance was streamed live online in the US. The game also generated more than 52.5 million social comments throughout the day more than tripling the number of social comments for last year’s Super Bowl.