Of all the things we can do with our smartphones, a new study points out we’re not doing the most obvious. You can change the channel on your TV, watch a movie, and even get turn-by-turn directions to just about anywhere. Still, we’re not doing that one thing that can make all that worthwhile, or possibly functional at all.
We’re not downloading apps.
A new study from comScore shows that nearly two-thirds of US smartphone owners download zero apps monthly. That’s no apps. At all. Their findings also suggest nearly half of all downloads were done by only 7% of smartphone users in the US.
That doesn’t mean people aren’t using apps, of course — it just means we’re not downloading them. Just over half of us use a single, favorite app 42% of the time. That’s a lot of Facebook-ing — which, by the way, is the most used app. The rest of the time wasn’t much more diverse; 75% of the time, Facebook included, we’re only using 3-4 apps.
If you’re curious about the difference between iOS and Android, here you go: iOS users love things like radio, news, social media, and weather. Android users focus their time on Search and Gmail, but given that Google Now feeds into search, it’s hard to tell how diverse that is. Also, iOS users make about $25k more than Android users, annually; $85,000 compared to $61,000.
Seriously, though — visit the App Store, Amazon App store, Windows App Store or Play Store. Download something.