Starz Play is the authenticated streaming service offered by Starz. The service offers subscribers to Starz on participating cable and satellite providers access to on demand streaming content. The streaming content available includes original shows and movies showing in any given month.
Starz has announced that the Starz Play service has now launched for Xbox Live on the Xbox 360 game console. Availability of the streaming service on the Xbox 360 marks the first game console that Starz Play has been available on.
Starz does note that the service is in the works for the Xbox One as well. Starz play can be downloaded right now for Xbox 360 owners with Xbox Live Gold subscriptions in the US. Starz is also working on developing apps for the Xbox for its Encore Play and Movieplex Play services.
Those launches are expected to happen in the first half of 2014. Starz notes that the roll out of the other apps will be part of its broader Xbox One development efforts. Starz Play is now available on PC, Mac, iPhone, iPad, and Android devices.