SlashGear

Sony has just announced their latest pricing for the upcoming release of their Blu-ray Disc titles. BD films fresh from theatres should be ranging around $23.45 while catalog titles will drop for $17.95 at wholesale price. Sony allows independent retailsers to set their own profit margin to allowing freedom of price-setting. Sony also plans to bundle in DVD and/or UMD formats with some BD releases as a part of their marketing strategy to promote the major usage of Blu-ray discs.