Sony is entering a market that many are competing to grab a stake in right now - the cloud. More specifically, the media cloud. The company is launching a new service called PlayMemories, which will give users 5 GB to store their favorite image and video files. Those files can then be accessed and modified on a variety of devices. What's different about this versus other cloud platforms is its presence in gaming.
PlayMemories is compatible with both the PS3 and the PlaySation Vita. It's the latest push by Sony in two efforts - first, it's in an ever intensifying arms race with the Xbox 360 as the two consoles compete to see who can be the best multimedia platform. The PS3 already lets users access streaming video through Netflix, Youtube, Vudu, Hulu, CinemaNow, and other services, along with its own proprietary digital download video store.
The other aspect Sony is trying to push is interoperability of services between the PS3 and other Sony devices. The company recently changed the name of its Playstation Network online service to "Sony Entertainment Network," to signify that its services can be accessed from a myriad platforms, not just Playstation devices. PlayMemories Online still has some unanswered questions, but Sony said to expect more details to be revealed in the coming months.