Sony Move Won’t See Big Day One Sales, According to Sony

Aug 26, 2010
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When you're launching a new product, it's usually a good idea to be generally excited about it. Or, if anything else, just have the high hopes that it's going to sell a bunch of the thing on day one, so you can sit back in your nice comfortable chair smiling smugly to yourself. Apparently to Sony Computer Entertainment's Vice President, Ray Maguire, that's just not what he wants to do. Instead, he has a rather bleak outlook on Move, and its day one sales.

The truth is, when you see a gaming peripheral like Sony's Move, or even Microsoft's Kinect, you've probably already made up your mind about it from the moment you look at it. Or, if anything, after you've seen a couple of videos about it. And while Sony understands that, they don't believe it's a great way to showcase Move. As they put it, "You need to get your hands on it. You need to understand it. You need to try it."

Maguire said, "Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful." And Maguire is probably right. With many things that get released, and not in just the video game market, sales tend to pick up after the brave few that experience it first start to talk about it. The same happens with moves, after all. Will PlayStation's Move be a success over time? Probably, especially considering the life cycle that Sony gives to their devices. We'll just have to wait and see how quickly that success comes to the motion controller.

[via Eurogamer]


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