Sony has announced the formation of a new company dubbed Sony Interactive Entertainment (SIE) LLC that will be the new HQ for all things PlayStation. Sony says that the new company will be the power behind the next 20 years of PlayStation innovation starting April 1, 2016. The new company will be headquartered in the US in San Mateo, California.
SIE will join the forces of Sony Computer Entertainment Inc and Sony Network Entertainment LLC. SIE will place a bigger emphasis open developing platforms like the PS4 and PlayStation VR systems along with games from Sony Global Studios.
In addition to video games and platforms, SIE will also focus on network services like PlayStation Vue. Sony says that the key strategies for SIE will be to retain and expand PlayStation user engagement, increase average revenue per paying users, and drive ancillary revenue.
SIE plans to expand the business by delivering an integrated experience around the best games and network services for customers around the world. SIE will be run by Andrew House, President and Global CEO with Kazo Miura as deputy president and John Kodera as deputy president. Other directors include Kazuo Hirai and Kenichiro Yoshida.