Try not to put out 40 different TV-models every year, 36 of which are crap, and maybe you won’t lose so much money. Focus on making the best TV possible, then make it in 30″, 40″, 50″ and 60″ and that’s it. Call it something simple like “Sony 50″ TV 2012″ for the 2012 version of the 50″ model.
Drop the this-years-low-budget-model crap completely and just let last years model be the new mid range model and the model before that the current low range model.

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