Sony finally making money on PS3 hardware; no price cut in foreseeable future

Jun 30, 2010

Sony has confirmed that, for the first time since its original debut, the PS3 is finally making them money.  A long standing joke among gamers, until now the console has cost Sony more to produce than they've been able to sell it for; according to Shuhei Yoshida, president of Sony's Worldwide Studios, "This year is the first time that we are able to cover the cost of the PlayStation 3."  "We aren't making huge money from hardware," he told IGN, "but we aren't bleeding like we used to."

Still, that doesn't mean gamers should expect Sony to slash the PS3 price from its current $299.  The company is about to restart production of the newest, slimline PS3 after stocks dwindled, and while they are considering putting together more bundled packages Yoshida also believes the upcoming 3D and Move releases will ensure demand is still high.

[via T3]

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