Tuesday, Dec 5th 2006 by Chris Davies


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The low-end cellphone market is getting better and better - in ye olde days you’d be lucky to get a greyscale four-line display and perhaps a choice of three ringtones, now there’re all kinds of coloured fascias, illuminated iconography and seven hour talk-time.  Sony Ericsson have always been associated with mid-to-high-expense and feature packed, but they’re heading low-end today with the Z310.  Resplendent with the shiny carapace of a glossy Egyptian beetle, this tri-band clamshell packs a VGA camera, Bluetooth and EDGE, as well as support for direct photo moblogging via MMS.

Z310_front_closed_i_Lush_Pink_illumination_on

Hidden icons on the top-display show arrived messages, colour-coded flashing can be linked to particular contacts, and it’s available in three different colours including the swish pink shown here.

Z310 open

Z310_front_closed_i_Blush_Bronze_illumination_on

The Z310 will be available in first-quarter 2007.

Sony Ericsson Press Release [via Gear Live]

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