Sony Ericsson GreenHeart C901 & Naite earth-friendly cellphones

Jun 4, 2009
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Sony Ericsson have announced a pair of eco-friendly cellphones, the GreenHeart C901 (left) and Naite (right).  They're each part of what's set to be an ongoing GreenHeart range, with recycled materials, minimal packaging, non-toxic paints and even an electronic on-phone user-guide rather than a printed manual.

 

The Sony Ericsson GreenHeart C901 is a quadband GSM/GPRS/EDGE, dualband (900/2100) UMTS/HSPA handset with a 5-megapixel camera packing autofocus, Xenon flash and smile-shutter.  It also has a 2.2-inch 240 x 320 display, A2DP Bluetooth, a Memory Stick Micro M2 card slot and Google Maps, though it uses cell-station triangulation as there's no true GPS.

 As for the Sony Ericsson GreenHeart Naite, that has the same display but a lower-res 2-megapixel camera.  However there's still quadband GSM and UMTS/HSPA 850/1900/2100.  It'll land in Q2, while the C901 is expected by the end of Q2 2009.  No word on pricing as yet.

Press Release:

Sony Ericsson launches new GreenHeart™ products with focus on sustainable innovation

CO² footprint of GreenHeart pioneer phones reduced by 15%:

E-manual reduces paper usage by over 90%
Smaller packaging reduces transport emissions and paper usage
Minimum 50% recycled plastics
MH300 GreenHeart ™ headset includes 100% recycled plastics in most plastic parts
London – June 4, 2009 – Sony Ericsson today unveiled two new GreenHeart™ pioneer products underpinning its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The GreenHeart™ programme launches with two flagship products – the C901 GreenHeart™ and Naite– plus the MH300 GreenHeart ™ headset, one of the greenest headsets on the market. The GreenHeart™ concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart™ pioneer products will eventually roll out into the broader portfolio.

Both new GreenHeart™ phones build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process.

The first flagship product to be launched, the C901 GreenHeart™, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging. The C901 GreenHeart™ phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

The C901 GreenHeart™ will ship with the MH300 GreenHeart ™ headset, one of the greenest headsets available, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements.

As well as featuring many of the innovations showcased in the C901 GreenHeart™, Naitewill come to market with a low-power charger, the EP300 GreenHeart™ charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeart™ and Naite is reduced by 15%.

The first GreenHeart™ pioneer phone, the C901 GreenHeart™ will also include a WalkMate application, letting users really walk the talk about being more eco-friendly by comparing the steps they take with the equivalent journey travelled by car. And Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car.

“Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers,” said Dick Komiyama, President, Sony Ericsson. “Today we are announcing the next step in our sustainability strategy – the GreenHeart™ pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”

Sony Ericsson will use the product innovations in its new GreenHeart™ pioneer products to ‘green’ its full product portfolio going forward with the aim of setting a new benchmark in sustainability for the entire mobile phone industry. The GreenHeart™ handsets will play a key role in Sony Ericsson’s newly invigorated product portfolio strategy.

For more information on the GreenHeart™ programme and Sony Ericsson’s overall sustainability commitment, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June. www.sonyericsson.com/greenheart

“We are fully supportive of Sony Ericsson’s GreenHeart™ initiative because it is so closely aligned with Telefonica O2 UK’s own ambitions to make Sustainability central to our business strategy ", says Bill Eyres, Head of Corporate Responsibility, Environment and Sustainability at Telefonica O2 UK. "We know from consumer insight that environmental issues, particularly climate change, are now a significant concern for our customers. Furthermore, we also believe that operating more sustainably is a business opportunity, enabling us to function more efficiently and keep the Customer at the heart of all we do. "

“With growing public concern about climate change and increased competition for natural resources, TeliaSonera welcomes more “green” and sustainable choices for our customers like the new GreenHeart phones from Sony Ericsson", says Indra Åsander, Senior Vice President and Head of Product Management in Mobility Services at TeliaSonera. "Over the past two years we have seen an increase in “green-behaviour-change” among our customers, such as using more communication services to reduce travel and the resulting CO2 footprint. We believe this new initiative to move green behaviour into the mobile manufacturing process is one key step forward for the industry in responding to consumer demand".

Nardono Nimpuno, Senior Policy Advisor, International Chemical Secretariat (ChemSec) added, “The GreenHeart™ project is confirmation of Sony Ericsson’s active engagement in the Chemsec Business Group and their extensive internal work on chemical management. Through the GreenHeart™ project, with its high ambitions for sustainability and toxic use reduction initiatives, Sony Ericsson is striving for a leadership role in the field of corporate chemicals management.”

Q3 2009 will also see the continued roll out of Sony Ericsson’s global take-back programme which has been in operation since 2007. By allowing consumers to send back used mobile phones, the programme ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. This means that both components and materials are used again, reducing the need to extract and refine raw materials for new products.

C901 GreenHeart™
Smile – you’re on camera
Snap great shots with the five megapixel camera
Put some light on the situation with the built-in Xenon flash
Catch the perfect smile with Smile Shutter™
Instantly post your pictures to the web with one-click uploading
Face Detection lets you take fantastic group shots
Recycled plastics, more eco-friendly packaging and energy efficient display
The C901 GreenHeart™ supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100. The C901 GreenHeart™ will be available in selected markets from Q2.

Naite
Organize your life the eco-friendly way

One click access to favourite functions
Stay in touch with email and texting
Active desktop for at-a-glance information
Talk face to face with video calling
Recycled plastics, more eco-friendly packaging and low power consumption charger
Naite supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS HSPA 850/1900/2100. Naite will be available in selected markets from Q3.

The Sony Ericsson C901 GreenHeart™ at a glance

Camera

5.0 megapixel camera
Up to 16x digital zoom
Photo fix
Picture blogging
Video recording
Auto focus
Smile Shutter™
Face detection
Smart Contrast TBC
BestPic™
Red-eye reduction
Xenon flash
Video light
Video recording
Video stabilizer
Music

Media player
Album art
PlayNow™
TrackID™
Mega Bass™
Bluetooth™ stereo (A2DP)
Music tones (MP3/AAC)
Web

Access NetFront™ Web browser
Web feeds
Photo feeds
GreenHeart™

E-manual
Reduced packaging
Recycled plastics
Waterborne paint
Optimised display light
MH300 greener headset
Walkmate
Communication

Speakerphone
Polyphonic ringtones
Vibrating alert
Video call (main camera)
Messaging

Email
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Exchange ActiveSync
Chat View
Instant messaging
Design

Picture wallpaper
Wallpaper animation
Auto rotate
Entertainment

3D games
Motion gaming
Java
FM radio with RDS
Video streaming
Video viewing
Media
YouTube™
Connectivity

Bluetooth™ technology
Modem
USB mass storage
USB support
Synchronization
PictBridge
Organizer

Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Location-based services

Geo tagging of photos (cell-id)
Google Maps™
Accessories
In-Box:

C901GreenHeart™
Standard Battery BST-33
Standard Charger CST-70
Stereo Portable Handsfree MH300 GreenHeart ™
Facts and Figures

Size: 105 x 45 x 13 mm
Weight: 107 grams
Colours: Ocean White
Main screen: 262,144 colour TFT, scratch-resistant
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 120MB
Memory card support: Memory Stick Micro™ (M2™)
Talk time GSM/GPRS: Up to 9.5 hrs
Standby time GSM/GPRS: Up to 430 hrs
Video talk time: TBC
Availability and versions
Networks
C901:

GSM/GPRS/EDGE 850/900/1800/1900
UMTS/HSPA 900/2100
Available in selected markets from Q2 2009.
The Sony Ericsson Naite at a glance

Camera

2.0 megapixel camera
Up to 2.5x digital zoom
Photo fix
Picture blogging
Video blogging
Video recording
Photo feeds
Music

Media player
Mega Bass™
Album art
PlayNow™
TrackID™
Bluetooth™ stereo (A2DP)
Music tones (MP3/AAC)
Web

Access NetFront™ web browser
Bookmarks
Google™ search
Web feeds
GreenHeart™

E-manual
Reduced packaging
Recycled plastics
Optimised display light
Low-power charger
Ecomate & CO2 Calculator
Communication

Smart dialling
Conference calls
Video calling
Speakerphone
Vibrating alert
Polyphonic ringtones
Messaging

Email
Exchange ActiveSync®
Text messaging (SMS)
Picture messaging (MMS)
Conversations
Instant messaging
Predictive text input
Sound recorder
Design

Picture wallpaper
Wallpaper animation
Entertainment

Media
3D games
Java
FM radio with RDS
Video streaming
Video viewing
YouTube™
Connectivity

Bluetooth™ technology
Google Maps™
Modem
Synchronization
USB mass storage
USB support
Organizer

Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Accessories
In-box:

Naite
Standard Battery BST-33
Standard charger EP300 Greenheart ™
Portable Handsfree HPM-60
Facts and Figures

Size: 108 x 47 x 12.6 mm
Weight: 84 grams
Colours:
Vapour Silver
Ginger Red
Type: 262,144 colour TFT
Resolution: 240 x 320 pixels (QVGA)
Size: 2.2 inches
Phone memory: Up to 100MB
Memory card support: SanDisk microSD™
Talk time GSM: Up to 9 hrs 40 min
Standby time GSM: Up to 380 hrs
Talk time UMTS: Up to 4 hrs 10 min
Standby time UMTS: Up to 380 hrs
Video call time: Up to 3 hrs
Availability and versions

GSM GPRS/EDGE 850/900/1800/1900
UMTS HSDPA 2100
GSM GPRS/EDGE 850/900/1800/1900
UMTS HSDPA 850/1900/2100
Legal

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.


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