Sony isn't leaving the success of its new Xperia range to chance: the company has turned to Fantastic Mr. Fox director Wes Anderson to create a stop-motion animation commercial playing up the Xperia S' "made of imagination" tagline. The advert - which you can see after the cut - is based on the robotic ponderings of eight year old Jake Ryan, and his guess at what's actually going on inside the new Xperia.
According to Ryan, there are a lot of robots each taking responsibility for different aspects of the smartphone experience: video, photos, music and more. Frankly we prefer that idea to the actual 1.5GHz dual-core processor Sony has used, though unfortunately neither robots nor phone runs Ice Cream Sandwich.
According to Sony Mobile CMO Steve Walker, early sales of the Xperia S have been "very positive" though the company hasn't given any specific figures. In our own review we praised the 4.3-inch display and 12.1-megapixel camera, but Sony lost serious kudos by launching it with Android 2.3 Gingerbread.
Whether Anderson's commercial has the desired effect on would-be customers remains to be seen, and Sony isn't saying whether the director will make a return and film a second. Let us know if you find it convincing enough to opt for a Sony handset in the comments.