I love staged photos. I mean, what are these ladies saying to each other? In my head the conversation goes something like this:
"Hey, is that the new Sony Cyber-shot W55?"
"Help me, I'm trapped in a loveless relationship and my face hurts from all the botox"
However, I'm sure Sony would prefer us to imagine them chatting about the Cyber-shot's 7.2-megapixel CCD, ISO 1000 for high-sensitivity in low-light conditions, up to 380 shots per full charge and 3x optical zoom. Extreme macro close-ups - such as to focus on the delicate wrinkles around a model's eyes - are possible right down to 2cm, and while the W35 has a 2-inch LCD display the W55 bumps that up to 2.5-inches.
Full on-screen iconography and function explanations mean that even those with an IQ lower than their waist-size can get super shots, while the W55 comes in a choice of pretty colours to match your blouse.
Available from mid-February.
Press Release [Sony]