Sony have snubbed the current state of color e-paper technology, with Fujio Noguchi - the company's deputy president of the Digital Reading Business Division - confirming that Sony "are considering making color e-book readers, but there is no electronic paper whose quality is high enough for us." In an interview with Tech-On!, the executive downplayed the potential market impact of convergence devices - such as smartbooks or Apple's iPad - on standalone ereaders such as Sony's Reader line.
Noguchi believes E Ink's epaper - which many users find more readable over longer periods than backlit displays - will remain the deciding factor. "To distinguish our devices from others," he explained, "we will focus on the readability of e-book readers. That's why we use electronic paper. We also consider it important to make e-book readers that do not have a keyboard and to offer a variety of contents."
Sony's current best-selling model is the touchscreen-equipped Reader Touch Edition, which retails for $299, rather than the $100 cheaper Reader Pocket Edition. Sales of the range overall "quadrupled on a year-over-year basis", with Sony's servers suffering downtime on Christmas day as too many people attempted to activate their new presents.