Whether you’re at a baseball game, a school function, or your parents’ house on Christmas surrounded in family members, there’s a good chance that at some point you’ll find yourself impatiently waiting for the restroom to free up. What could they being doing in there that takes so long?, you might ask yourself, before rather quickly deciding not to think about what might be going on behind the closed door. According to a study by NM Incite, there’s a good chance they’re checking Facebook and Twitter.
The study by NM Incite revealed that 21-percent of adults in the US ranging from 18 to 24 acknowledge performing some type of social media activity whilst in the restroom. We like to think that activity is limited to browsing status updates and perhaps commenting on a few things, but hey, who are we to judge? One thing is for sure: the days of keeping a magazine rack next to the commode are long gone.
NM Incite’s Vice President of Social Media Solutions Deirdre Bannon had this to say. “Social media is truly everywhere in people’s lives. It is so ingrained and has touched every facet of everything we do all day long. We are literally taking our phones with us to the bathroom and connecting on social media.”
The numbers jump a bit before dropping drastically as the age range increases. Twenty-five-percent of individuals between 25 and 34 use some form of social networking whilst in the restroom, while 15-percent of people between 35 and 44 hop on Facebook or similar networks in the stall. The mixture between the number of men and women who engage in social networking in the restroom is pretty equal.