Here in the US we are still having the problem of not enough content to justify the cost of 3D gear for most consumers. In Europe, it appears that things are going differently for the adoption of 3D technology. Sky has announced a huge number of people have signed up for its 3D service.
Sky has announced that it has registered 70,000 users for its 3D TV channel Sky 3D. The channel launched last October and the large number of users shows that 3D is being adopted well in Europe. Sky CEO Jeremy Darroch said, "3D has got off to a great start with around 70,000 customers having signed up to the service in the first few months. We are very happy with the progress of 3D to date and are really encouraged by the feedback we are getting from customers."
The Sky 3D channel shows sporting events and movies in 3D. "Around half of all 3D TVs sold so far in the UK are connected to Sky 3D, with thousands more joining every week. The hugely positive response from customers, all of whom are tuning into Sky 3D on a weekly basis, gives us great confidence for the future. Since the launch on the 1st October we have had a number of world firsts – with the world TV premieres of Avatar, Alice in Wonderland and the Toy Story trilogy."