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Sigma has made public of its HSM version of the much popular 24-70mm F2.8 EX DG lens back in September, but fewer details were revealed in pricing and availability department. An official announcement from Sigma Japan today could shatter the hope of Canon or Nikon Digital SLR owners seek for an alternate walk-around zoom lens with much competitive pricing.

sigma 24 70mm hsm dg ex

Priced at 123,800 yen ($1,400), the new Sigma 24-70mm F2.8 EX DG HSM zoom lens is nearly tripled of its current model with lesser focusing ability and noisier motor. Despite the performance upgrades, it’s not longer a valuable contender compares to Canon branded and Nikon branded lenses with similar focus distance and features. It’s a different story if they were to throw in an OS (Sigma version of lens stabilizer) function.

The Canon mounted unit is slated to launch at January 25th while the Nikon-mounted to be followed next month. No words on Sony and Pentax-mounted version have been revealed.

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5 Responses to “Sigma 24-70mm F2.8 EX DG HSM gets official, but costly”

  1. Max December 19, 2008

    That’s MSRP. Sigma lenses are always sold at steep discount.

    Max

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  2. kamikaze ace December 24, 2008

    I dont know where this publisher is getting his information. I seen on the web the new Sigma 24-70mm F2.8 EX DG HSM for under $400. So my suggestion to slash and gear is to do a little more of research before putting it all out to the public. The last I want to see is false advertising.

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  3. Deal December 24, 2008

    “I dont know where this publisher is getting his information. I seen on the web the new Sigma 24-70mm F2.8 EX DG HSM for under $400. So my suggestion to slash and gear is to do a little more of research before putting it all out to the public. The last I want to see is false advertising.”

    I believe that’s non-HSM version for $400 plus, it has been around for quite some time, The HSM version is new and wouldn’t be released util the date mentioned in the article (Japan, link from Impress), i don’t know where you saw yours??

    So where i can for $400?

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  4. don January 1, 2009

    I’m eager to read reviews of the lens. I see adorama has it priced at $899, a bit more than I anticipated for the sigma but not out of line. I have been impressed with the Sigma 70-200 f/2.8 mkII and I just added the Sigma 50mm f/1.4, which is also a winner. I previously owned the Canon 24-70 L and it’s a great lens. The pricing suggests Sigma is confident this new lens will compete as these other two lenses have. That said, it will be a difficult choice between a new sigma and a used Canon for slightly more. That 4 year us warranty sure helps the cause.

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  5. LF January 10, 2009

    kamikaze ace, you got it wrong, this is the new 24-70mm HSM lens by sigma. its going to retail for 899. 400 dollars is the price for the old one without the HSM.

    maybe you should do the research, before you put it all out on this blog! newbie…

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