This morning you'll find an app in the app store by the name of Twitter Engage. This app works with "creators", as Twitter calls them, making it easier for them to "interact with their fans and grow and retain an audience." Twitter Engage's release uses terms like "popular creators" and "influential creators" to suggest that this app is not just for your everyday Joe Schmo. This is about the big guns. The people that want to make a difference. The people that make trends happen.