Today Facebook is pushing their newest service, Instant Articles, bringing full News Articles to the public through Facebook alone. With this service, publishers like National Geographic will be bringing full-on articles and videos to Facebook without any buffer. The companies that work with Facebook this way will receive ad revenue, and Google will - essentially - be cut out entirely. Unless you're looking at the article on an Android phone, of course. You'll be leaving all your news requirements to Facebook and the publishers they deem to be worthy.