When Amazon surprisingly announced the Echo in late 2014, it was the odd duck among the voice-controlled products of the time. Fast forward a year and a half later, however, Amazon Echo would become the poster boy, or girl in this case, for an at-home, voice-enabled personal butler. Recently, it announced two new products, more portable than the first, that aims to make Echo a household name, no pun intended. But while it does have monopoly of that niche market for now, it should always be on its toes. Google is all but primed to take on Amazon at its own game. That is, provided it wants to at all.