This is it - the "mass market" electric car that Tesla has been promising and teasing since Elon Musk & Co. decided to shake up the auto industry. Undercutting the current Tesla line-up by tens of thousands, and opening the door to EV ownership with that coveted badge - and the promise of the rapidly-evolving technology behind it - to a whole new cohort of drivers, to say the Model 3 is anticipated is to understate it considerably.
If there's a battle for best brand each year on this day, April Fools Day, ThinkGeek is certainly in the running for emperor. This year we've got a handle on their entire collection, starting with the couple of products you see here in the header image. That's a very tiny hand of Magic: The Gathering cards - a Travel Edition. Behind it, you'll find a White Noise Machine along the lines of Star Trek. You might see where we're going with this one already.
If Tesla is the Apple of the auto industry, then today's big reveal of the Model 3 is the equivalent of the iPhone 7 keynote. Elon Musk & Co.'s plans for an affordable electric car more suited to the needs - and bank balance - of the mass market have been ticking away in the background for some time now, but it's only today, at an event at its facility in Los Angeles, CA, that we'll get the first clear sight of the fruits of those efforts.
In a world where full-size trucks are increasingly plush palaces of rolling excess loaded for bear with luxuries that rival traditional premium sedans, the mid-size pickup segment has fallen out of step. For more than a decade these somewhat smaller options - like the class-leading Toyota Tacoma - have focused more on utility than 'wow' factor, a symptom of the less significant market that exists for trucks outside the full-size spectrum and the fact that there was so much profit to be made with their bigger brothers.
This week the folks at Microsoft have announced the release of the first edition of HoloLens. This version of the headset will be sent to developers only - it'll be a HoloLens Developer Edition as such. The shipping on this developer edition will begin today, and Microsoft suggests that developers will begin to be able to develop apps immediately. They've also given a single example of development time for a standard HoloLens app - six weeks. They first app they've developed will have its code posted to GitHub soon.
Home security is one of the cornerstones of the Internet of Things, and seeing who is at the door - and then optionally letting them in - is a growing market. August is following up its popular Smart Lock with the August Doorbell Cam, a handsome WiFi-connected streaming video camera which gives you a sneaky eye on the front door frame. At $199, though, before you've even bought the Smart Lock, it's not a cheap upgrade for your home security, but does the convenience make it worth it?
If you've tried an Oculus Rift in the past several years, you've experienced the most important bit of the final product: immersion. Today the first reviews of the final product are out, and they all agree: it's the magic that counts. As Kyle Orland of Ars Technica suggests, "Similar to the first the first iPhone, which launched nearly 10 years ago with a crappy camera and no app store, the Oculus Rift is as revolutionary as it is still limited."
All the silk has all been officially slipped, the cars are under New York’s bright lights, and automakers from around the globe have turned out to take a last opportunity — at least for a few months — to showcase their most recent efforts on a grand stage. While New York springs to life with the thawing temperatures, inside Manhattan’s Javits Center has been a hive of activity, as well. Our team was on the ground and we’ve got all of the highlights of what went down during the press days, and if you can’t make it to New York, our extensive galleries, coverage, and videos are the next best thing, maybe even better.
This week Apple revealed a new smartphone that looks just like one of their old smartphones - why would they do such a thing? This is the iPhone SE, a device that uses the design of the iPhone 5 (or 5S, if you prefer) but bumps up its internal capabilities with the power of the iPhone 6S. The dimensions of this device are exactly the same as the iPhone 5s - the display is exactly the same, too - but it has a better processor and a better set of cameras. But why?
If the Toyota Prius is the de-facto geekmobile of the green movement, then the new Prius Prime is the moon buggy it aspires to grow up to be. Intended as Toyota's showcase for just what sort of technology it can squeeze into a hybrid - only without pushing the price tag up to lavish Tesla Model S levels - the new car introduces a big dashboard touchscreen, head-up display, and wireless charging, among other things. All the same, when you push gadgetry and limit price, something has to give.
The next iPhone will not be significantly different from the last. Of that you can be sure. If you're an Android smartphone fan, you've come to expect this. If you're an iPhone user, this is what you've come to rely on. We've had nearly a decade of fan battles between iOS and Android, all leading toward the place we're at right now - smartphone singularity. Every smartphone that wants to try for Apple's spot with the iPhone looks the same and acts the same - neither Apple nor Google wants to change this. This relationship is based on trust.