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Love it or hate it, you have no choice but to download iOS 7

Love it or hate it, you have no choice but to download iOS 7

Apple’s iOS 7 has been a lightning rod of controversy over the last week. The operating system has been called the very best mobile software Apple has ever released by the company’s hardcore fans, while those who aren’t so quick to sing its praises say that it has much room for improvement.

Of course, that there’s some backlash isn’t all that surprising. Apple’s iOS 7 is a major departure from the previous operating system, featuring an all-new design, new visual effects, and new functions. The operating system was crafted by Jonathan Ive, and by the look of things, Apple is going in whatever direction he chooses in the future.

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Is Apple’s iPhone pricing outrageous or sound business?

Is Apple’s iPhone pricing outrageous or sound business?

Earlier this week, a teardown by IHS revealed that Apple’s iPhone 5c costs the company $173 to produce, representing a 12 percent reduction compared to the iPhone 5. The entry-level iPhone 5s, meanwhile, sets customers back $199.

The news was not at all surprising. Apple has for years been building products for a relatively cheap sum. But as Apple continues to generate massive profits and carriers sell unlocked iPhones for several hundred dollars, I can’t help but wonder if the company is going a little far with its pricing.

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Steam Machines: in 2014, Valve outmodes Xbox One and PS4

Steam Machines: in 2014, Valve outmodes Xbox One and PS4

SteamOS is on the horizon - an operating system based in Linux made to run on a variety of devices called Steam Machines. The gaming company known as Valve suggests that their Steam Machines will become "a powerful new category of living-room hardware", having been created by a wide variety of manufacturers and working with unique hardware made for all manner of prospective gamers. At the base is the Valve prototype - a Steam Machine optimized for the living room, for gaming, and for Steam.

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Here’s how SteamOS destroys Microsoft

Here’s how SteamOS destroys Microsoft

This week the gaming-centric company known as Valve has announced plans to release SteamOS, a living room-aimed operating system that will be free to download and free to license. This operating system is based on Linux architecture - similar to how Android is a Linux-based OS - and the company intends on expanding well beyond the confines of their current video games-based model with TV, movies, and music. Is Microsoft too big to fail? We're about to find out.

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Why the gold iPhone 5s is a hit

Why the gold iPhone 5s is a hit

Apple’s decision to build a gold-colored iPhone 5s is about more than just offering another color to consumers. For one thing, the margins are quite high on the device, and the more colors it offers, the more money it can make. But there’s more to the gold iPhone than meets the eye at first blush: it’ll be the bestselling iPhone yet.

As history has proven, Apple’s customers really, really like when the company delivers new colors to its handsets. When Apple started selling the white iPhone, for example, it became an immediate hit.

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Apple Can’t Rely On Design Forever

Apple Can’t Rely On Design Forever

Apple’s executives are out in full force this week, talking about their company’s unique ability to deliver designs that people love. With Jonathan Ive at the design helm, Apple believes that it can continue to be the most successful device maker in the world simply because its “eye” is better than that from other users.

But I’m here to tell Apple, its fans, and everyone else that thinks the company is invincible one very important thing: the design dominance cannot be relied on forever.

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Nobody cares the Apple TV was a no-show at Apple’s event

Nobody cares the Apple TV was a no-show at Apple’s event

After the lights went down on Elvis Costello and Apple’s September 10 iPhone event came to a close, the Internet was abuzz with stories discussing what the company didn’t announce at its event.

Surprisingly, the discussions surrounding what wasn’t announced didn’t solely reside in news about the iPad or long-lost Apple television. Instead, the Apple TV made an appearance in many of those reports, with analysts, Apple handicappers, and consumers wondering where in the world their updated set-top box was.

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Visualizing the iPhone Color

Visualizing the iPhone Color

Though when this article is being written and published, we're not certain of what the next iPhone will be called, it does seem quite likely that there'll be a version with a plastic back cover in a variety of colors. This device has been code-named iPhone 5C in the tech news circuit, and may very well be called the iPhone Color when revealed at an event tentatively scheduled (not Apple official quite yet) for the 10th of September. So what's this plastic iPhone all about?

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Beyond Megapixels: Mobile cameras rethink the numbers game

Beyond Megapixels: Mobile cameras rethink the numbers game

Once upon a time, mobile megapixels were the key. In fact, not so many years ago, many questioned whether there was any value whatsoever in having a camera built into your phone. Convergence for its own sake is undeniably a problem in today's crossover-soaked market, but it's now hard to argue that photography and the modern smartphone aren't a compelling match. As the technology - and the rivalry - has increased, though, so the simple megapixel has lost some of its clarity, and with the smartphone stakes never higher, there's a revolution of sorts underway to reframe mobile imagery.

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