There's a lot of chatter right now on what sort of madness it'll be seeing the prices of the highest-end Apple Watch Edition devices this Spring. But check it out - they aren't being made to sell to the same people that buy iPhone 5c. The 18k gold Apple Watch Edition isn't going to be aimed at a person who doesn't buy the most expensive iPhone. Remember when it was insane to think that Apple would make a gold iPhone? That happened!