The Moto X is too expensive. It's underpowered. It's ugly. Consumers don't want color options. They don't want to talk to their phone, just on it. If it's not metal, it's not premium. Man, the Moto X is a disappointment. Some of the instant - and vocal - criticisms of Motorola's new phone have bordered on the vitriolic, the backlash perhaps again proving that pre-reveal hype can be a double-edged sword. Nonetheless, there's a sense that in immediately dismissing the Moto X on how it measures up to today's phones, we're missing out on recognizing how it could be showing us the shape of the phones of tomorrow.