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Low-key? Maybe, but Apple’s event pushed strategy over pizzazz

Low-key? Maybe, but Apple’s event pushed strategy over pizzazz

Familiarity breeds contempt. The internet had, collectively, braced itself for an underwhelming Apple event today and, having gone in with the "meh" bombs primed, was unsurprisingly unsurprised by news of the iPhone SE and 9.7-inch iPad Pro. "The Apple event was a wash," the critics declared.

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Apple’s iPad Pro is NOT “the ultimate PC replacement”

Apple’s iPad Pro is NOT “the ultimate PC replacement”

While I was watching the Apple Town Hall livestream, Phil Schiller kept calling the new 9.7-inch iPad Pro "The ultimate PC replacement." Now I watched the whole thing, and I could only come to one conclusion. The iPad Pro is as much "the ultimate PC replacement" as a very nice scooter is the "ultimate car replacement."

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Apple sets the bar for sustainable business

Apple sets the bar for sustainable business

A couple years ago, Apple set a big goal for itself: to run entirely on renewable energy (that is, electricity generated with wind, solar, and water). While the company hasn’t wholly fulfilled that goal yet, it has made great strides toward doing so — in fact, it is running 100% on renewable energy in the United States, as well as some other places. That’s only the start, though — with everything from a new R&D project that harvests materials from old gadgets to supporting sustainable forests, Apple has set the bar for other companies.

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Let’s Fix Twitter’s new “best Tweets” algorithm

Let’s Fix Twitter’s new “best Tweets” algorithm

Today's edition of "Let's Fix" sets its eye upon Twitter's newest feature - one that's said to enliven your feed with Tweet's they've chosen for you. We don't like that. Especially since we watch Twitter to keep up with the latest in all things technologically forward and newsworthy - we want our feeds to be as straightforward as possible. As such, we're going to need to fix this. Let's fix this right this minute on all platforms.

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Android phone hero war: Flagship VS Flagship

Android phone hero war: Flagship VS Flagship

Back in the days, it was quite easy to classify phones into high-end, mid-range, and entry-level categories. Thanks to advancements in technology as well as increasing affordability of components and materials, smartphones are now all over the place. The brands usually associated with budget devices are starting to churn out classy smartphones. Budget smartphones no longer require buyers to make compromises in performance and features. Features once determined by price tier no longer adhere to that old convention. In short, the Android smartphone market has become a lot more diverse, and also a bit more confusing. Here we take a look at some of the latest and finest across the whole range and see how the come quite close to one another.

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VR’s Secret Sweet Spot: The Mundane

VR’s Secret Sweet Spot: The Mundane

With the launch titles being shown for each of the first major players in VR this week, it's quickly becoming clear: mundane is in. Simplicity, not insanity. Not the most visually spectacular. Instead - like it was with the first big games and apps for the smartphone back when it first gained steam - the games with the most recognizable mechanics are set to be the most important. Case in point: mini golf.

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PlayStation VR first impressions

PlayStation VR first impressions

Yesterday, Sony finally took the wraps off of their highly-anticipated PlayStation VR headset. With an entry price of just $399, it's significantly less expensive than the Oculus Rift and HTC Vive. After the announcement I had a chance to test out the headset and see how it stacked up against the competition.

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iOS 9.1 Jailbreak is here – Some things you need to know [UPDATE]

iOS 9.1 Jailbreak is here – Some things you need to know [UPDATE]

At one point in the not so distant past, bending over backwards to free an iPhone or iPad from its shackles was the hip thing to do among power users and non-conformists. While it still has a faithful following, jailbreaking iOS devices has fallen slightly out of fashion, partly due to Apple including features once only possible in jailbroken devices. The process of creating jailbreaking tools has also become a lot harder, which is reason enough for fans to celebrate Pangu's release of the latest Jailbreak for iOS 9. But before you go on this daring adventure, here are a few things to keep in mind first.

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The essential VR accessory for HTC Vive and Oculus Rift buyers

The essential VR accessory for HTC Vive and Oculus Rift buyers

If you want to escape the real world, it's soon going to be easier than ever with virtual reality. Sure, you can use books, TV, and even non-VR video games to escape, but it's not quite the same. With all of those options, you're still connected to the rest of the world in some way or another. Usually you can still hear your surroundings, or at the very least, you can easily see what's going on around you. But with virtual reality, that's not the case. And sometimes that's not a good thing.

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9.7-inch iPad Pro “mini”: what we know so far

9.7-inch iPad Pro “mini”: what we know so far

In less that two weeks, and just a day before it fully takes on the Justice Department in court, Apple will be holding an event that will finally put to rest a couple of rumors that just won't die. And admittedly, the all sound very, very interesting. Like an iPhone SE that's allegedly a smaller version of an iPhone 6s. And then there's what would have been the iPad Air 3, but now referred to as the 9.7-inch iPad Pro. And yes, it's a smaller version of Apple's biggest tablet to date. Of course, it will definitely be more than that.

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Android update: what’s the point?

Android update: what’s the point?

Google releases another new version of Android and I have to ask: what is the point? Why continue to allow the public to be misled? We asked this question a few years ago, suggesting that Google should never have promised Android updates in the first place. They called it the "Update Alliance" - a group of manufacturers and mobile carriers that promised quick updates to Android whenever Google had them available. It was absurd then. It's still absurd today.

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Google has all that it needs for an Amazon Echo killer

Google has all that it needs for an Amazon Echo killer

When Amazon surprisingly announced the Echo in late 2014, it was the odd duck among the voice-controlled products of the time. Fast forward a year and a half later, however, Amazon Echo would become the poster boy, or girl in this case, for an at-home, voice-enabled personal butler. Recently, it announced two new products, more portable than the first, that aims to make Echo a household name, no pun intended. But while it does have monopoly of that niche market for now, it should always be on its toes. Google is all but primed to take on Amazon at its own game. That is, provided it wants to at all.

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