Microsoft explored acquiring Zynga
as early as 2010, sources claim, with former entertainment division chief Don Mattrick driving discussions around the company he would, most recently, go on to lead as new CEO. Mattrick, who was named Zynga's chief executive in a multi-million job jump earlier this month
, opened negotiations in 2010 with the social gaming company's founder Mark Pincus, sources tell Bloomberg
, in what was believed to be an attempt to boost the range of titles on Xbox Live.