Zynga may best be known for its Facebook games, but the company is bringing a new mobile FarmVille to iPhone, iPad and Android in an attempt to turn around its underwhelmed players. FarmVille 2: Country Escape can be played in both single-player and multi-player modes, with gameplay on the phone or tablet synchronized with what's happening online on Facebook.
Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users' cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and its advertising methods according to where users hover their mice and scroll their device displays.
Earlier this summer, Zynga's previous CEO stepped down to make way for former Microsoft executive Don Mattrick, who has the substantial task of pulling the company from its dregs. As part of that task, Mattrick has reportedly made some restructuring changes and as a result three top executives will be resigning and leaving the company.
Modern times have not been kind to Zynga, the maker of online video games that once enjoyed wealth and prosperity as the top dog in the world of Facebook-centric games. Now others have arisen to fill the company's shoes (King of Candy Crush fame being one of them), and Zynga has been steadily suffering since. Gamers are losing interest in once-staples like Mafia Wars, FarmVille, and more, and once again the company has announced a closure.
It is no secret that Zynga, maker of several popular Facebook games, has been having considerable financial trouble over the past months. Earlier this month, Microsoft's Don Mattrick went on to become the company's CEO, and following this three top executives have resigned from their position. The information comes from sources said to be familiar with the matter who spoke to Bloomberg.
Microsoft explored acquiring Zynga as early as 2010, sources claim, with former entertainment division chief Don Mattrick driving discussions around the company he would, most recently, go on to lead as new CEO. Mattrick, who was named Zynga's chief executive in a multi-million job jump earlier this month, opened negotiations in 2010 with the social gaming company's founder Mark Pincus, sources tell Bloomberg, in what was believed to be an attempt to boost the range of titles on Xbox Live.
How much is turning around ailing casual game company Zynga worth? If you're ex-Microsoft Don Mattrick, the answer is a cool $50m. Details of Mattrick's reward package - starting with a $1m salary and climbing from there - have emerged courtesy of the SEC, with the former interactive entertainment business president taking home a $5m signing bonus, among other things.
As rumored earlier today, Microsoft's Xbox chief Don Mattrick will officially be heading over the social gaming developing studio Zynga to become their chief executive. He'll also be the newest member to the Zynga's board of directors. Mattrick will assume his new roles starting next Monday on July 8.