Results for "www.slashgear.com/tags/twitter"

Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

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Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Twitter hosts political rappartee between White House and opponents

Twitter hosts political rappartee between White House and opponents

The Obama administration has been increasingly using Twitter as a way to shape news stories and public debate, often going so far as to eschew traditional channels like press releases and news conferences in favor of the social microblogging network, Reuters reports. Characterizing the White House's Twitter activity as an "army" waging "wars" with conservatives and other Obama opponents, the report points to the administration's embrace of Twitter as a public debate sphere.

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Twitter update brings photos to users’ feeds

Twitter update brings photos to users’ feeds

If you've been browsing around Twitter this evening and something seemed different, you're right -- an update has rolled out that brings photos in all their glory to users' feeds. Now when scrolling, most images will show up in a large preview window, showing a large portion of what the image is and leaving the user to decide whether its worth clicking on for the entire thing.

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Twitter saves money on US taxes with Irish operations

Twitter saves money on US taxes with Irish operations

Unless you are familiar with the inner workings of the corporate world, you may not realize that the way some major technology firms in the US avoid paying so much in taxes is by setting up some operations in the country of Ireland. One of the companies that does this is Apple, which is reportedly saved over $74 billion in corporate taxes since it moved some assets to its Irish operations.

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Twitter TV: “See It” button launches Comcast TV from tweets

Twitter TV: “See It” button launches Comcast TV from tweets

Twitter and Comcast have inked a deal that will add a "See It" button to Xfinity TV, allowing live or DVR access to new TV show and movie content mentioned on Twitter right on the TV in their living room. The new button will show up for Comcast Xfinity TV subscribers around NBCUniversal content, and when pressed will offer the choice of watching the show there and then if it's currently playing, starting On Demand playback, or setting a DVR recording for an upcoming screening.

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