T-Mobile USA is kicking off Uncarrier 7.0, and while John Legere might be proving to be a controversial chief exec with his regular rival-baiting, it seems his aggressive strategy is paying off. August was the biggest post-paid net-add growth in the history of the carrier, Legere revealed today; "Let me tell you the startling event that happened... it was August!"
Sony's Xperia Z3 smartphone will be launching with T-Mobile near the end of the year, ensuring buyers in the United States will be able to get their hands on the new flagship without lengthy waits. This is a big deal for Sony, which has seen lackluster carrier support for its flagship handsets, which are often difficult or out of reach for many fans in the US.
T-Mobile USA is racking up the Uncarrier events with alacrity, and the latest - Uncarrier 7.0, if you've not been keeping count - is set to take place on September 10th, the day after Apple's big iPhone 6 reveal. Taking place at a T-Mobile USA store in San Francisco, exactly what's on the agenda is unclear at this stage.
T-Mobile USA has added six new streaming music services to its Music Freedom, promising audio access from twelve providers without eating into your data allowance, and with Google Play Music still to come. Music Freedom launched two months ago, divorcing services like Spotify and Pandora from each subscriber's data bundle so that they could listen to as much they wanted without encountering overage fees.
T-Mobile USA is expanding its family plans and allowing Simple Choice subscribers to add a tablet to their plans, as the carrier continues its aggressive price war. The changes mean that family plans will now support up to ten lines, rather than the five of before, which T-Mobile says comes after requests from larger families and small businesses.
T-Mobile is turning its attentions to family plans, kicking off a 10GB offer for four users it claims could save subscribers more than $700 a year versus its rivals. The promotion, available for sign-ups until the end of September, splits 10GB of data between four people, with no overage fees and unlimited talk and text as well.
T-Mobile CEO John Legere has waded into the FTC furore over premium text message fees, accusing the commission of political posturing, and announcing a boost to the carrier's proactive refund program. Allegations of charge-stuffing surfaced earlier this week, with T-Mobile accused by the FTC of "masking" outrageous fees for premium services as well as shirking its responsibilities for refunds.
Amidst its other event-related news this evening, T-Mobile has announced a big change for music lovers: music streaming without it affecting your data quota. CEO Legere, calling himself a "music freak", said he was "outraged" at the use of music to lure in subscribers to "over-priced plans". Music should be free, he said, and so starting now it no longer counts towards one's 4G data on the carrier's Simple Choice plans.
At its event today, T-Mobile has announced that interested consumers can take the carrier's network for a spin through its new T-Mobile Test Drive program. Under Test Drive, prospective subscribers are given an iPhone 5s with unlimited service to use for up to seven days, sans cost.