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SkyDrive rebranded to OneDrive following legal tussle with British Sky Broadcasting

SkyDrive rebranded to OneDrive following legal tussle with British Sky Broadcasting

Trademarks are tricky business, often involving legal battles over whether a common word -- such as "sky" -- that is well-known for a specific brand -- such as British Sky Broadcasting -- can be snapped up from usage among other brands, such as Microsoft's SkyDrive. Such became the source of an infringement claim against Microsoft by BSkyB, and all of it has been followed by an announcement today that Microsoft will be rebranding SkyDrive to OneDrive.

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Microsoft Studios acquires “Gears of War” franchise, shuttles development to Black Tusk Studios

Microsoft Studios acquires “Gears of War” franchise, shuttles development to Black Tusk Studios

Microsoft Studios has acquired the rights to the Gears of War franchise, the company announced today on Xbox Wire. With the acquisition will come a new development location for the games -- Black Tusk Studios located in Vancouver, British Columbia. Additionally, Epic Games' Director of Production Rod Fergusson will be joining Microsoft with an unspecified "leadership" role at Black Tusk Studios.

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Microsoft to let foreign customers store data on non-US servers following NSA debacle

Microsoft to let foreign customers store data on non-US servers following NSA debacle

Microsoft has made a decision that runs afoul of many tech companies' sensibilities -- allowing foreign customers to have their data stored on non-US servers. Such a decision was prompted by the NSA hoopla over the past months and concerns about customers' privacy. Spying revelations caused a backlash across the globe, and tech companies became the focus of much of that ire, spurring actions such as this.

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Microsoft pays Machinima video partners to mention Xbox One on YouTube

Microsoft pays Machinima video partners to mention Xbox One on YouTube

It can be hard to tell at times when the videos you are watching on YouTube are legitimate content created because someone likes what they are showing off or when they are paid to produce the content. That line between paid content and normal content is a bit murkier on YouTube thanks to a marketing campaign that has surfaced from Microsoft. The campaign paid YouTube video partners to produce video content mentioning the Xbox One.

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Microsoft and GoDaddy partner up to offer Office 365 small business exclusive

Microsoft and GoDaddy partner up to offer Office 365 small business exclusive

Microsoft and GoDaddy have teamed up to bring Office 365 as the latter company's exclusive business-class productivity and email service. This will open up Office 365's exposure to more small businesses, and is part of what Microsoft says is a "long-term strategic service". For now, Office 365 via GoDaddy is only available in the United States and Canada, but will be rolling out to other customers across the globe in the next three months.

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Microsoft’s blog and Twitter accounts hacked by Syrian Electronic Army

Microsoft’s blog and Twitter accounts hacked by Syrian Electronic Army

Over the weekend, Microsoft's official blog and a couple of its Twitter accounts were hacked by the Syrian Electronic Army, a breach that followed the New Year's infiltration of Microsoft's Skype blog and social accounts. In addition to the company's official blog, the Microsoft News (@MSFTNews) and Xbox Support (@XboxSupport) on Twitter were also breached, all of them used in the same slightly-strange manner as the SEA's previous exploits.

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